On this ongoing sequence, we’re sharing recommendation, ideas and insights from actual entrepreneurs who’re on the market doing enterprise battle every day. (Solutions have been edited and condensed for readability.)
Who’re you and what’s your online business?
Jordon Keltz: I’ve spent the final 20 years constructing companies that reimagine the way in which clients and shoppers join throughout a number of the largest industries. My co-founder, Adam Stupak, and I joined forces in 2018 to create SpaceIt, a lead engagement software program platform for the true property business that facilitates automated lead seize, customized lead routing, and lead monitoring that simply integrates with current CRM methods. It advanced as a manner to assist resolve the hole in contactability and lead monitoring that’s so prevalent and detrimental in actual property at present.
Adam, a licensed actual property dealer within the state of New York, is a pioneer in leveraging expertise to energy his actual property enterprise, which made us a great match in bringing SpaceIt to market.
What impressed you to create this enterprise?
Adam Stupak: Our “aha second” got here once I realized I could not handle the expansion of my actual property enterprise with out expertise to assist handle and monitor my leads. Many different brokers and actual property professionals and brokers weren’t instantly responsive once I wanted them to be, and I knew there needed to be a strategy to leverage expertise to enhance effectivity and effectiveness in managing my gross sales funnel from the primary inbound result in the shut.
I went to Jordon, an completed entrepreneur who was my neighbor on the time, and we brainstormed a software program platform that might assist resolve an issue in the true property business whereas additionally constructing a scalable enterprise mannequin.
Jordon Keltz: Shortly after, we constructed an advisory crew with experience in varied applied sciences and verticals, which included our present CTO Collin Rodolitz, who’s, put merely, a genius. With beta variations within the largest corporations throughout the true property business and a bunch of actual property households backing the crew financially, we have now penetrated the market of each residential and industrial actual property. The truth is, we lately launched a pilot partnership with Douglas Elliman Actual Property, which has greater than 7,000 residential actual property brokers in its community.
Associated: It is By no means Too Late to Launch Your Dream, Say These Skincare Entrepreneurs
What has been your largest problem and the way did you pivot to beat it?
Adam Stupak: Our largest problem was that we launched proper earlier than the pandemic, so we needed to put the enterprise on ice whereas in lockdown as all of us struggled with the constraints of COVID. We overcame it by utilizing that point to reimagine our software program to transcend what we initially conceived to span your complete actual property business — each residential and industrial — in addition to add options that appealed to a broader viewers.
When the pandemic lifted, our expanded platform allowed for all-inclusive workflows for residential and property managers along with the industrial actual property market. Extra importantly, we integrated the seize and monitoring of all channels of leads from incoming and outgoing calls and textual content messages to QR codes, emails, and extra, forging a extra environment friendly manner of initiating and monitoring communication.
What recommendation would you give entrepreneurs on the lookout for funding?
Adam Stupak: It is about understanding the place to look. Begin with pals and households — individuals you recognize who belief you and may get behind you and your concepts and fervour. Use these relationships and belief to construct a coalition and work collectively inside your circle to create a bunch to assist with the preliminary seed funding.
Jordon Keltz: Making ready the precise pitch is the whole lot. Work as a crew to give you necessary highlights and drivers round the issue you’re fixing and the way your online business can develop and create worth. Use information, business expertise, and graphics to rapidly current the worth proposition.
What does the phrase “entrepreneur” imply to you?
Jordon Keltz: Entrepreneurship represents the spirit of innovation, risk-taking, and creativity. It drives us to create one thing new and beneficial, to unravel an current drawback, to enhance upon one thing in methods we have now by no means earlier than imagined. An entrepreneur identifies alternatives, develops a imaginative and prescient, and takes calculated dangers to show that imaginative and prescient into actuality. Entrepreneurship may be difficult and requires onerous work, persistence, and resilience, however it additionally provides the potential for private success, monetary independence, and a constructive influence on society.

Associated: You Do not Should Be a Enterprise Proprietor to Suppose Like an Entrepreneur
What’s one thing many aspiring enterprise homeowners suppose they want that they actually do not?
Adam Stupak: Substantial capital. You do not have to be tremendous well-funded to exit and construct a enterprise thought. You simply want the straightforward attributes of a marketing strategy and technique, an LLC or company entity, and proof of idea. All the pieces will fall into place from there.
Is there a selected quote or saying that you simply use as private motivation?
Jordon Keltz: One quote I really feel epitomizes the essence of entrepreneurship and what Adam and our crew are constructing comes from Brad Inman, the founding father of Inman Information, who stated, “Innovation is the important thing to success in actual property, whether or not it is by way of expertise or by way of creating new enterprise fashions.”
This quote resonates with me because it highlights the significance of continually adapting and evolving within the dynamic world of actual property. As an entrepreneur, I consider that innovation is essential to staying related and gaining a aggressive edge available in the market.
Inman’s notion conjures up me to repeatedly hunt down new applied sciences and concepts that may enhance the true property business and create worth for my shoppers. It jogs my memory that innovation will not be solely about maintaining with the newest traits, but additionally creating new ones and pushing the boundaries of what’s doable.