Madrid-based startup HappyRobot announced today they raised €37.7 million in Series B to scale their platform to build & deploy AI workers, bringing the next generation of automation to the backbone of global trade.
The round was led by Base10 Partners with participation from existing investors, a16z and YC. New investors include Tokio Marine, WaVe-X, World Innovation Lab (WiL) and other industry operators and global logistics funds.
“Most people don’t realise how much time and money is burned just coordinating operations and sharing information,” said Pablo Palafox, Co-founder and CEO of HappyRobot. “Our goal is for an AI workforce to handle all that manual coordination and execution so people can focus on the strategic work, relationships and exceptions that really drive value.”
Founded in 2023, HappyRobot is an enterprise-grade platform to build, deploy, and manage an AI workforce. They work with supply chain enterprises to automate end-to-end tasks at scale, leveraging communication, document parsing, web browsing, and other models to offload complex tasks from human teams.
Co-founders Pablo Palafox, Luis Paarup and Javier Palafox started working together years before incorporation, bonding over robotics projects, deep learning projects, and a shared ambition to build something foundational in AI. After stints in cloud architecture, AI research, and corporate finance, the trio launched HappyRobot, having built a voice AI that could hold a natural phone conversation.
HappyRobot looks to enable enterprises to move faster, automate information exchange, and get real time data visibility across their organisation. Common use cases include inbound and outbound sales, shipment updates, scheduling, payment collections, recruiting, and support, working across the organisation as an AI partner.
The company gives enterprises a new kind of teammate: AI workers that can handle end-to-end tasks, communicating over the phone, email, and chat, parsing documents, browsing sites, and logging crucial data.
Designed to handle the messy, dynamic workflows of real-world operations, these workers are handling critical tasks – negotiating rates, booking appointments, collecting payments, recruiting staff, and keeping stakeholders updated – without relying on brittle rules or rigid scripts.
Customers include the likes of DHL, Ryder and Werner.
“Our investment thesis lies in automation for the real economy. HappyRobot does just that,” says Adeyemi Ajao, Co-founder and Managing Partner of Base10. “This is one of the hardest-working and technically brilliant teams I have seen in 20 years in tech. Their vision to deploy their AI workforce to manage operational tasks across the supply chain & beyond is the future for the logistics industry and workforce. They are customer-obsessed and that is exactly what it takes to drive transformation in this complex space.”
Unlike generic copilots or point solutions, HappyRobot says they are a vertically integrated orchestration platform. It combines multiple AI models (transcription, LLMs, voice generation, optical character recognition, AI browsing and more) with deep integrations (TMS, ERP, CRM, APIs) and a robust infrastructure layer built for production reliability at enterprise scale.
Every deployment is supported by a dedicated forward-deployed engineer (FDE) who customizes and maintains the AI workflows on site – a model that accelerates time-to-value and ensures operational readiness.
According to figures provided by HappyRobot:
- In appointment scheduling, the platform has reduced resolution times from over a week to under 30 minutes.
- In collections, customers report returns exceeding 119 times their initial investment.
- In outbound sales, HappyRobot agents are delivering over 19 times ROI, while carrier sales operations have seen returns north of 5x – all while freeing up human operators to focus on relationship-building and strategic work.
This new financing follows a €13.9 million Series A financing round raised in 2024, which was led by a16z and included investment from YC and Carles Reina’s Baobab Ventures.
The company will use the capital to grow its product engineering, forward-deployed engineering, and go-to-market teams; enhance its platform’s functionality; and continue building the AI workforce.