Starbucks followers had been up in arms earlier this month when the corporate introduced that it will be charging an additional greenback for sure iced drinks that had been requested to be made with “no water,” however now it appears to be like like loyal clients have one other bone to choose with the espresso chain.
A Reddit consumer, who claims to work at Starbucks, goes viral this week after posting a photograph of ice cubes which are a lot smaller and cylindrical in form than the usual sq. ones utilized by the espresso chain. Dubbed “nugget ice,” the poster says their office is certainly one of three areas testing the brand new ice.
New particular ice (we’re 1 of three cafe shops testing the brand new ice). What do you guys suppose? It appears to be like just like the ice at sonic.
by u/Cupcake_Great in starbucks
The photograph drew combined outcomes from Reddit customers, with many elevating considerations about how shortly the brand new ice would soften.
“I fear that they are going to soften too quick in iced espresso drinks,” one consumer identified.
“I like this type of ice however would not need it for espresso, particularly espresso bevs,” one other mentioned. “It appears to soften sooner.”
One other Starbucks worker on Reddit who claims to work at an Incubation retailer — the place concepts from company are initially examined — mentioned the situation they work at has had the brand new ice cubes since final summer time.
“Your gentle ice will must be further gentle. Assume the gentlest faucet of ice and it will in all probability be okay,” the barista suggested fellow workers on methods to greatest handle utilizing the brand new ice. “All your shaken espressos will must be shaken much more vigorously, in any other case there will not be foam to talk of. It is okay for shaking teas and refreshers although.”
Although Starbucks didn’t formally announce the brand new ice, the corporate confirmed in an announcement to In the present day that the rumors had been certainly true.
“As we proceed to innovate and make investments within the Starbucks Expertise for our companions (baristas) and clients, we’re introducing new machines that make nugget ice to pick out shops this yr,” a consultant for the corporate informed the outlet. “Like a lot of our latest investments, this machine permits companions to deal with delivering the Starbucks Expertise whereas hand-crafting the identical scrumptious, high-quality iced drinks our clients have come to count on from Starbucks.”
Starbucks is coming off of a robust Q2 2023, with complete income coming in at $908.3 million, up from $674.5 million on the identical time in 2022.
The espresso chain was up a formidable 46.75% yr over yr as of Friday afternoon.