Takko Trend, a significant textile low cost method from Germany, has additional expanded its European ecommerce actions. Shortly after opening an internet retailer within the Netherlands, the corporate has began on-line gross sales in France.
With almost two thousand shops in 17 European international locations, over half of that are in Germany, Takko Trend is a major participant available in the market for reasonably priced clothes. For a very long time, the discounter solely bought via its bodily shops. In 2016, they opened the digital doorways of a German on-line retailer. Its relaunch contributed to a file annual turnover in 2022, reaching 1.22 billion euros, with 13 p.c of it as revenue.
On-line enlargement in Europe
On the finish of final yr, Takko Trend introduced its plans to hunt ecommerce enlargement past Germany. In April, it began on-line gross sales in Austria, and final month, the web retailer grew to become obtainable for Dutch customers. Now it’s France’s flip, the place Takko has been lively since 2018 and the place on-line spending is growing extra positively than in lots of different Western European international locations. Pickup of on-line orders in one among Takko’s 41 French shops is free, whereas residence supply by Colis Privé prices 5.99 euros.
Orders will be picked up at no cost on the 41 French shops
For the upcoming month, the opening of Takko’s on-line retailer within the Czech Republic is scheduled. Nevertheless, the beforehand talked about launch of an internet retailer in Slovakia was reportedly postponed for strategic causes.
Profitability
Because the spring of 2022, Takko Trend has been led by the Dutch CEO Tjeerd Jegen, however he just lately introduced his departure – a successor has not been named but. Shortly earlier than his discover, Jegen talked about in an interview that the chain doesn’t wish to incur losses in on-line gross sales actions, regardless of its low product costs and margins.
Discounter Takko Trend realizes worthwhile ecommerce
Jegen defined within the Dutch ecommerce journal Twinkle: “Clients have a powerful incentive to select up and return gadgets to the shop, with 50 p.c being returned in-store, and almost 80 p.c of returns are introduced again. This makes the mannequin worthwhile for us, guaranteeing that it really works.”