I’m obsessive about the one-person enterprise mannequin.
Why? It supplies choices to dwell life by yourself phrases. You don’t must handle a big workforce. Nobody manages you. You don’t must be at a desk from 9–5. The probabilities are limitless.
Sensible individuals are already exploiting this chance.
I’ve had the privilege of observing and studying from them.
Right here’s what I realized.
#1: They’ve a deep understanding of the everlasting markets
The economic system would possibly change, however these markets by no means will.
Map your one-person enterprise to considered one of these markets:
- Well being
- Wealth
- Relationships
- Happiness
Why?
These are challenges people will face from the day they’re born until the day they die.
Everlasting human challenges = Everlasting enterprise alternatives
When you marry a market, discover a area of interest after which a sub-niche to name residence.
- Well being → Shedding Weight → Carnivore Eating regimen
- Wealth → Actual Property → Home Flipping
- Relationships → Marriage → {Couples} counselling
- Happiness → Mindfulness → Meditation
There ought to be a transparent map from the everlasting market to the sub-niche you use in.
If there isn’t, strive once more. And once more.
Listed here are my markets:
- Wealth → Enterprise→ AI-powered procurement & provide chain (Past Worth)
- Wealth → Enterprise→ Content material advertising (michaellim.co)
Professional tip: Discover your market or die attempting.
#2: They’ve mastered the darkish arts of promoting.
Pursue any everlasting market and sub-niche you need.