Ever marvel easy methods to discover a profitable writing area of interest?
…the form of writing area of interest that pays professional charges and means that you can eat nicely.
Possibly even affords you time to chew your cud, as an alternative of chasing low-paying one-off writing assignments on a regular basis.
Sounds fairly good, proper? Now what?
You look out throughout the plush, inexperienced pasture of prospects and marvel the place to plant your flag.
What if you happen to’re simply too indecisive to decide on one patch of grass?
The reality…you’re much more more likely to go hungry wandering from one writing area of interest to the subsequent.
And it doesn’t should be that means.
When a farmer-turned author felt the churn of concern and nervousness in her intestine about getting paid to put in writing, she determined to discover a writing area of interest that will serve higher eats than the content material mills.
After some testing, just a few blow outs, and greener-pasture detours, this freelancer figured it out.
Able to discover a profitable writing area of interest, even if you happen to’re nonetheless attempting to land your first freelance writing jobs?
Use the Cow-Farts Technique (plugging your nostril elective). Right here’s what you must know.
Meet the Freelancer Who Writes About Cow Farts and Farm Robots
After I determined to shutter my 20-year farming enterprise within the spring of 2019, I had just one different, very rusty talent to show to—writing.
I had a journalism diploma and several other years of newspaper reporting expertise. From 20 years in the past. I had no concept what to put in writing about, easy methods to discover good shoppers or what website positioning meant.
My light-bulb second was after I realized that what I knew in and out—agriculture—can be my ticket to launching a profitable (and worthwhile) profession writing about topics I really like.
Regardless that all people advised me agriculture was a tricky area of interest for a contract author.
Most agricultural gross sales historically happen person-to-person at conventions or, actually, on the farm. What advertising does occur was normally executed in-house and didn’t generate written content material.
Properly, it turned on the market are oodles of great-paying shoppers that wanted my specific experience. I wanted to broaden my imaginative and prescient of potential shoppers and construct a advertising technique that performed to my strengths.
Observe the Cash to Discover the Proper Freelance Purchasers
Questioning easy methods to discover your writing area of interest to maneuver up and earn extra?
My first huge lesson was: comply with the cash.
I attempted to work for farmers working small farm companies, type of like my farm. However similar to I couldn’t have afforded to rent a content material creator for my very own farm enterprise, neither may they afford me. As a lot as I really like these farmers, they weren’t my shoppers.
I needed to get outdoors my consolation zone if I needed to make freelancing work.
I began researching past what was snug and shortly recognized two extra centered writing niches:
- Good farm corporations with agtech options (like robots, drones or utilizing knowledge analytics)
- The sustainable farming motion centered on higher farming practices to enhance the surroundings
The Good Farm Motion was a No-Brainer
- It’s projected to just about double in dimension in 5 years and price $22 billion by 2025, which makes it an incredible writing area of interest
- There are oodles of agtech startups with funding cash they should spend and leads they’re determined to seize
- All of them want writers that may translate their “techy, knowledge science geek-speak” into “farm vernacular” (as I wish to name it). Good
Discovering Good Purchasers within the Sustainable Farming Motion was Trickier
In any case, I used to be a small farmer that used sustainable practices and I already knew the previous farmer me couldn’t afford the present author me!
Then I noticed a sponsored content material piece revealed within the Guardian about regenerative agriculture, a sustainable farming methodology I knew in and out. Possibly I’m zeroing in on a writing area of interest!
Who paid for that sponsorship? Normal Mills. That’s proper, the world’s sixth-largest meals model, creator of Cocoa Puffs cereal, for goodness sakes, is creating intensive content material about sustainable farming practices. It was one thing I may have written, virtually, in my sleep.
I appeared nearer. Nearly each huge firm with a toe in:
- Agricultural manufacturing
- Land administration, or
- An environmental side to their enterprise is creating content material round sustainable farming practices
Normally as validation of their sustainability initiatives and to persuade their prospects their merchandise are Earth-friendly. They usually all want writers who perceive sustainable farming.
Eureka, nice shoppers in a profitable writing area of interest! The sustainable farmers weren’t my shoppers. The businesses writing about sustainable farmers had been.
Enjoyable truth: It seems I can write for, nicely, virtually any sector (I simply wrote a bit for a wi-fi cellphone firm about farm tech utilizing wi-fi networks). The freelance writing world is my (sustainably-farmed) oyster.
- What area of interest matters or industries have you learnt one thing about or have an curiosity in?
- If you happen to’re unsure, brainstorm a listing
- What corporations and publications are a part of your area of interest?
The place May the Good Purchasers Be?
Discovering the appropriate particular person to attach with in these companies was one other head-scratcher.
- Farmers meet different farmers at conventions
- Possibly I’d should take area walks and farm excursions
However, as my analysis had confirmed (unequivocally), farmers weren’t my shoppers.
- I wanted to seek out the smart-farm CEOs and advertising administrators for big meals and clothes corporations
- Or just any firm with a sustainable ag-focused advertising marketing campaign
The place are you able to probably discover and join with government and advertising administrators throughout many alternative sectors however all with a typical focus?
LinkedIn: The Money Cow for Profitable Writing Niches
I had a LinkedIn account after I began the Den2x class in the summertime of 2019, however I had by no means posted to it and had solely 200 connections.
So I set to work with a premium account, spiffed up my profile per Carol’s recommendation, and did the next:
- Focused potential companies for connection requests
- Take completely different “sectors” at a time
- Discover mid-size to massive companies (or nicely funded startups)
- Sending out mass connection requests to their executives
I didn’t fear about precisely who I used to be focusing on, and I didn’t strain them with follow-up emails—only a easy:
“Thanks for connecting, right here’s what I do. Let me know if I will be of any assist to you!”
Facet observe: I attempted letters of intent (LOI) just a few occasions, however shortly gave them up for taking means too lengthy for little return.
The right way to Stand Out While you Meet Prospects for the First Time
I shortly realized I acquired the very best engagement after I had one thing provocative to say about meals and farming techniques. This constructed my repute as a thought chief in agriculture.
Farming has many controversial, nuanced facets (GMOs, pesticides, labor practices, and many others.).
By exhibiting I used to be prepared to speak knowledgeably about them, I attracted the eye (and respect) of the forms of shoppers I needed.
Right here’s an Instance of my Expertise in This Profitable Writing Good
An government from an organization I might like to work with messaged me and advised me he admired my posts. He requested if I minded if he beneficial extra individuals of their firm join with me?
Um, after all not. (And sure, I’ve since related with that advertising director. Advert I’m on their shortlist for his or her subsequent content material initiatives!).
In lower than a yr, I constructed my 200 connections to over 2,000 (I’m virtually to three,000 connections now). I get high quality, inbound leads from my LinkedIn account a number of occasions per week (generally almost day-after-day). I haven’t despatched out an LOI in over a yr.
Enjoyable truth: I not too long ago found that once you Google “Ag Author,” my LinkedIn profile is the primary ag-writer profile to pop up (really, I’m the one one in three pages of Google rankings). A number of shoppers have advised me they discovered me simply by Googling “ag author.”
- What have you learnt about the important thing gamers or corporations in your area of interest?
- Have you ever given your LinkedIn profile a makeover to face out as the author in your area of interest?
- Are you reaching out, networking, and making connections with individuals in your area of interest?
Set up Your self in Your Profitable Writing Area of interest
The opposite technique I took was build up a physique of bylined work about agricultural matters in respected publications to make a reputation for myself on this writing area of interest.
- Commerce pubs. I did goal some ag commerce publications, however I shortly realized most of these are (embarrassingly) low paying in agriculture
- Shopper pubs. I centered on consumer-facing publications overlaying sustainable meals and farming matters associated to local weather change, the surroundings and enjoyable, sensible farming options (like farm robots!)
Pitching to publications is extremely irritating if you find yourself first beginning and I hadn’t had a bylined clip in additional than 20 years.
However, I used to be persistent. By the primary half of 2020, I despatched out 10 or extra pitches to completely different publications per week. A couple of small wins led to greater ones. Most not too long ago, I’ve had a bit revealed in the Guardian.
Combat Again Towards Imposter Syndrome
After I first began freelancing, essentially the most intimidating factor was the imposter syndrome and feeling like I didn’t know sufficient about advertising and content material methods.
Sound acquainted?
Right here’s how I stored going: I hung out that first yr working my means by means of the Freelance Writers Den library, getting a deal with on the fundamentals of website positioning, good headlines and writing for an internet viewers.
I finally realized that, apart from the fundamentals, my shoppers weren’t hiring me for my deep understanding of digital advertising methods.
What issues to them are issues like:
- Perceive farming
- The right way to speak to farmers and what perceive what motivates them
- The power to translate complicated farming and meals techniques points into content material for his or her viewers
My shoppers don’t come to me due to my digital advertising chops, they’ve acquired these (normally employed in-house). However a freelancer that will get agriculture? I suppose you would say I’m the proverbial needle within the haystack on this profitable writing area of interest.
Tip: Each time I’ve a bylined piece, I share it with my LinkedIn community and publish it on my author’s web site portfolio.
- If you happen to really feel like concern and doubt are holding you again, what are you going to do about it?
- What’s stopping you from pitching a narrative concept, reaching out to an editor or advertising director?
- Significantly, what are you ready for?
Faucet into Your Profitable Writing Area of interest to Merge Expertise and Ardour
My huge take-away for beginner freelance writers, even ones taking a look at these not-as-lucrative writing niches?
- Don’t simply give-up as a result of all people else says that writing area of interest doesn’t work for freelancers!
- Have a look at the larger image. You continue to have to seek out the shoppers that may afford you, however perhaps they’re somewhere else than you initially thought
- Don’t be afraid to be outspoken about what you already know and share that along with your community (aka potential shoppers!). My ardour for farming is what has constructed up my LinkedIn following
Even with a world pandemic, I earned extra writing in 2020 than my finest yr as a farmer. I wrote about wildly fascinating and entertaining topics.
- Tremendous daddy goat sires?
- Farm robots?
- Cow farts? (This one trended on Twitter for 3 days). Why, sure, that was me!
In 2021, one single contract eclipsed all of 2020’s earnings. I can’t let you know how astounding that’s to me. For me, residing the dream has turned out to not be farming itself however writing about farming. And the very best half? I get to stay on my farm whereas doing it!
Selecting a profitable writing area of interest is without doubt one of the finest issues you may to do elevate your freelance profession that will help you transfer up, earn extra, and make a residing writing
Georgie Smith is a contract agricultural and meals author. She writes content material for agricultural companies, farm-focused meals manufacturers and organizations.
