On the lookout for extra details about Store Pay?
You might be questioning if it is price including to your ecommerce retailer and whether or not it may well increase your conversions.
And also you could be curious if it is something like Afterpay.
On this article, we’ll reply each of these questions and extra! We’ll go over what Store Pay is, the way it works, its professionals and cons, its necessities, and the way it compares to Afterpay. We’ll additionally current some options to contemplate!
Whereas there may be already a major quantity of data out there about Store Pay, it stays a bit mysterious for a lot of ecommerce companies.
Our goal is to offer some readability with this text. To start out, let’s talk about what precisely Store Pay is!
Tip: Did you create your Shopify account already? If not, enroll by clicking this hyperlink right here to get a free 3-day trial + pay $1/month for the primary 3 months!

What’s Store Pay?

Store Pay is an internet checkout service developed by Shopify that permits prospects to avoid wasting their e-mail addresses, bank card info, and transport and billing addresses to allow them to fill out the checkout fields robotically on their subsequent buy.
This implies, as a vendor, you’ll be able to count on to see extra repeat purchases from prospects, because the streamlined checkout course of permits sooner cost processing, because of Store Pay.
Since its inception in 2017, Store Pay has exploded in its recognition.
Even Google Developments demonstrates this:

As you’ll be able to see, it has been on the rise since its launch.
To be sincere, we do not discover the large recognition of Store Pay shocking as a result of it solves an enormous downside that ecommerce enterprise house owners face: a sluggish checkout course of.
Store Pay’s major aim is to resolve this concern. Its best-selling options embrace:
- Quick checkout course of (reportedly 4 occasions sooner, in keeping with Shopify)
- Elevated conversion charges ensuing from swift checkouts
- Straightforward order monitoring for purchasers through the Store app
And you understand what’s cool? The monetary options workforce at Shopify even did a research evaluating Shopify retailers utilizing common checkouts versus Store Pay.
The outcomes of the research utterly proved the effectiveness of Store Pay:

Shops that used Store Pay skilled almost double the conversion charges in comparison with these utilizing common checkouts.
When you ask us, that is simply nothing in need of spectacular.
How does Store Pay work?
Now that you’ve a transparent understanding of what Store Pay is, let’s perceive the way it works.
The query, ‘How Store Pay works,’ is kind of easy to reply. This is a step-by-step breakdown:
1. When a buyer proceeds to the checkout, they will first see this ‘Store Pay’ button (if it is out there for the shop.)

2. If the shopper desires to make use of Store Pay, they merely must click on on the ‘Store Pay’ button and shall be prompted to log in or enroll.

3. To enroll, the shopper must fill in these particulars:

4. As soon as the shopper indicators up for Store Pay, their particulars shall be saved for quick checkout sooner or later.
5. If the shopper would not wish to create an account for Store Pay, they will add their cell phone quantity to allow sooner checkouts.

And the saved info shouldn’t be unique to your retailer alone; it is saved for any retailer that makes use of Store Pay.
In a nutshell, that sums up how Store Pay works from the shopper’s perspective!
In accordance with Shopify, 43% of patrons already use Store Pay, which is a powerful statistic each ecommerce proprietor ought to think about if they’re considering activating Store Pay for his or her retailer.
Essential word: Earlier than we dive extra deeply into the options of Store Pay, it is good to know that Store Pay solely works with Shopify and Shopify Plus plans. If you’re utilizing a distinct ecommerce platform like BigCommerce, you will both want to modify to Shopify, otherwise you will not be capable of activate Store Pay in your on-line retailer.
You too can use Store Pay with third-party cost suppliers on Instagram, Fb, and Google Outlets, and inside the Store app if in case you have an present Shopify subscription.
Since Store Pay shouldn’t be out there on ecommerce platforms apart from Shopify, we’ve got listed some options for Store Pay within the ‘Store Pay options’ part under!
The professionals and cons of Store Pay
Now that we have lined the fundamentals of how Store Pay works, let’s take a look at the professionals and cons of the platform.
We may even spotlight some key options of Store Pay right here, so remember to learn by means of them!
The professionals
Let’s begin with the professionals!
1. Accelerates the checkout course of
It is a indisputable fact that the better the checkout course of is for purchasers, the higher it is going to convert.
In accordance with Shopify, Store Pay makes the checkout course of 4 occasions sooner, which is kind of spectacular.
This pace is achieved by having prospects submit their cost info solely as soon as, which permits Store Pay to acknowledge their profile for future use.
Plus, prospects can see any of their previous orders from the Store app in the event that they wish to look them up sooner or later.
2. Safe checkout system for each service provider and buyer
For retailers involved about safety, know that Store Pay affords a protected and safe checkout expertise for each prospects and retailers.
That is what Shopify states about Store Pay’s security: ‘Store Pay is protected and safe. Your buyer’s info is encrypted and securely saved on Shopify’s PCI-compliant servers. And, the SMS verification codes be certain that solely the account proprietor can take a look at utilizing Store Pay.’
So, Shopify’s PCI-compliant servers maintain your buyer’s info protected.
And when the shopper checks out, they will need to fill in a six-digit SMS verification code to finish their cost. As well as, SMS verification ensures that solely the account proprietor can full a transaction utilizing Store Pay.
In a nutshell, Store Pay’s security is not going to be an issue!
3. Buyer can unfold their buy into a number of funds
The ‘purchase now, pay later’ mannequin is changing into more and more well-liked amongst ecommerce shops.
And the excellent news for retailers is that they will activate the ‘purchase now, pay later’ mannequin with Store Pay.
It is often called ‘Store Pay Installments’ on Store Pay.

Once you activate Store Pay Installments, your prospects can:
- Pay in 4 interest-free funds each two weeks
- Pay month-to-month funds for as much as 12 months

As you’ll be able to see from the picture, prospects can cut up the purchases for each small and large orders (when the entire order quantity is between 50 USD and 17,500 USD.)
And you understand what’s cool? When you add the Store Pay Installments to your on-line retailer, you can add tabs like this to your product pages:

This will considerably increase your conversions, as not all prospects are able to pay the total quantity instantly.
To handle cut up funds, prospects can set up the Store app (we’ll talk about its options shortly).
4. Advertising automation instruments for higher conversions
One of the vital fascinating options for retailers is Store Pay’s advertising automation instruments.
You’ll be able to add advertising automation messages earlier than, throughout, and after the shopper goes by means of a transaction course of.
Examples embrace:
- Notifications of trending merchandise
- New product arrival messages
- Publish-purchase affords for purchasers
- Monitoring data notifications with product suggestions
- New product offers
These advertising automation instruments open new doorways for Shopify retailers such as you to customise their checkout expertise.
5. Out there cell app for patrons (Store app)
The Store app, Shopify’s cell utility, is intently linked to Store Pay.
How precisely?
When prospects place orders, and Store Pay is lively in your retailer, they will conveniently monitor their orders inside the Store app.
Shopify encourages prospects to obtain the Store app by offering a ‘Obtain Store app’ button on the product owner’s order standing web page.
You’ll be able to flip this on and off out of your Shopify settings:

Not solely can prospects monitor their orders from the Store app, however they will additionally contact the vendor from there.
6. Utilizing Store Pay will get your merchandise listed within the Store app
Have you learnt the importance of activating Store Pay in your retailer?
As soon as activated, Shopify will robotically begin exhibiting customized product suggestions out of your retailer within the Store app.
And what’s finest about that’s it would not price you something!
This additionally highlights the necessity for sellers to handle their Store app presence, together with controlling which merchandise Shopify showcases to potential prospects.
To help sellers with this, Shopify has developed an app referred to as Store Channel.

Whereas the app shouldn’t be immediately associated to Store Pay, it permits you, as the vendor, to optimize your Store app presence successfully.
And, for those who simply bought began with Store Pay, you’ll be able to see the standing of varied issues from the Store channel app’s settings, comparable to whether or not Store Pay is lively in your retailer.

7. Shopify app for managing buyer messages
As talked about earlier, Store Pay prospects can contact on-line shops by means of the Store app.
So, you would possibly surprise, the place do the shopper messages go?
To resolve that, Shopify has created an app referred to as Shopify Inbox, the place retailers can reply to buyer messages.

This app permits retailers to reply to buyer messages obtained through the Store app. For that motive, it is important to you as a vendor to have Shopify Inbox put in.
The app is free for all Shopify customers, so that you should not fear about the fee.
As soon as put in, it is going to seem in your Shopify admin dashboard:

Word: As a service provider, you’ll be able to flip the inbox function off, so prospects cannot ship messages from the Store app. It is as much as you if you wish to use it! For extra info, obtain the ‘Store channel’ app and head to the settings of the ‘Store chat’ part.
The cons
Now let’s take a look at the cons of Store Pay, regardless of its quite a few advantages for retailers.
1. Restricted to Shopify customers
As talked about, Store Pay is solely out there for Shopify customers with a fundamental plan or above.
When you use one other ecommerce platform, like BigCommerce, you’ll be able to’t use Store Pay. If that is the case, you need to think about various options that we are going to talk about quickly.
2. Not out there for all Shopify customers
Earlier than you get too enthusiastic about including Store Pay to your brand-new Shopify retailer, it is vital to grasp its necessities.
To allow Store Pay, your retailer should meet the next standards:
Whereas most of those necessities could be simply met, having an lively Shopify Funds account is usually a dealbreaker for some retailer house owners.
That’s as a result of Shopify Funds shouldn’t be out there in all nations. At present, Shopify Funds helps transactions in solely 23 nations.
Store Pay Pricing
Now, it’s possible you’ll be questioning, if Store Pay is free, then what do I must pay for?
Whereas Store Pay itself is free to make use of, it is advisable to have Shopify Funds enabled and an lively subscription with Shopify to get entry to Store Pay.
You might be curious in regards to the prices concerned. Let’s take a more in-depth have a look at them:
- Shopify Funds. The excellent news is that Shopify Funds is free to make use of. You solely need to take care of Shopify’s transaction and cost processing charges, that are minimal. If you wish to study extra about them, take a look at our definitive information on Shopify Funds.
- Shopify subscription. You should have an lively subscription to one in all Shopify’s three fundamental plans: Fundamental, Shopify, or Superior. The enterprise plan, Shopify Plus, additionally grants you entry to it. If you wish to study extra about what pricing plan is best for you, take a look at our information on Shopify’s pricing.
So, whereas Store Pay is free, think about these two prices.
Store Pay vs. Afterpay: What is the distinction?
Whereas each Store Pay and Afterpay provide a ‘purchase now, pay later’ mannequin for retailers, there are a number of important variations between the 2 platforms.
The primary distinctions embrace the next:
- Availability. Store Pay is particularly designed for ecommerce shops utilizing the Shopify platform, whereas Afterpay is extra broadly out there throughout numerous ecommerce platforms.
- Value of use. Store Pay and Afterpay each cost charges to retailers, though the particular payment constructions fluctuate relying on the platform. Nonetheless, for purchasers, there are not any charges on both of the platforms except they fail to make well timed funds.
- Effectiveness. Store Pay’s checkout course of is rather more streamlined, and prospects solely need to log in with their login particulars. With Afterpay, prospects have to pick out a cost methodology each time they make a purchase order.
These are the primary variations. General, we really feel like Store Pay is the higher resolution for anybody utilizing Shopify.
However if in case you have an internet retailer constructed with one other ecommerce platform like WooCommerce, you need to think about Afterpay.
Easy methods to get began with Store Pay?
Are you able to get began with Store Pay? That is an thrilling half!
We are going to undergo how one can set up Store Pay in your on-line retailer.
Let’s start!
1. Join Shopify
Step one in getting began with Store Pay is to create an account on Shopify.
Now we have made an in-depth tutorial on learn how to begin a Shopify retailer, so examine that if you need a extra complete have a look at that.
Head to Shopify’s homepage and click on on one of many ‘Begin free trial‘ buttons.

On the signup, Shopify asks you some easy questions, to allow them to tailor the shop creation course of higher for you:

This course of should not take greater than 5 minutes, as you’ll be able to skip a lot of the steps and even keep away from including your bank card particulars.
After this, you should have entry to the Shopify admin dashboard and be one step nearer to enabling Store Pay in your retailer.

2. Activate Store Pay from the settings
Now that you’ve entry to the Shopify admin dashboard, you’ll be able to go forward and activate Store Pay.
To try this, navigate to ‘Settings’ from the left sidebar:

Subsequent, click on on the ‘Funds’ settings:

To make use of Store Pay, it is advisable to activate Shopify Funds by clicking ‘Activate Shopify Funds.’

Shopify asks you to fill in details about your small business, comparable to an handle, postal code, and whether or not it is registered.
The enterprise particulars you present right here should be the identical as in any enterprise registration documentation you could have beforehand stuffed in.
Then safe your account with a two-step authentication system.

Subsequent, click on on ‘Handle’ within the ‘Shopify Funds’ part:

When you scroll down a bit, you will notice the Store Pay listed. It must be activated by default; if not, click on and activate it.

When you click on on it and save, you should have Store Pay activated in your Shopify retailer.
You will nonetheless want to offer further info to Shopify earlier than you’ll be able to truly use Store Pay, which we’ll undergo within the subsequent step.
3. Present further info to Shopify
Shopify requires further particulars to confirm your id earlier than you can begin accepting funds with Store Pay.
So, how are you going to show your id to Shopify?
When you click on on the bell icon on the highest proper nook of the Shopify dashboard, you need to see this alert:

As you’ll be able to see, the alert talks about Shopify Funds. Nonetheless, it is advisable to allow it for Store Pay to perform.
So, click on on the alert to see this tab open.

To make use of Shopify Funds and activate Store Pay, you could submit your driver’s license, passport, or one other type of government-issued identification.
Shopify desires to know these particulars to make sure there’s a actual individual accepting the cost and that the shoppers’ info shall be stored protected.
You should additionally confirm the handle you entered throughout the earlier step.

After this, simply by clicking on ‘Submit,’ Shopify will overview the knowledge you offered and get again to you as quickly as attainable with the reply if every thing is appropriate.
When you get accepted, you’re prepared to make use of Store Pay!
4. Set up ‘Store channel’ to Shopify
To completely management completely different parts of Store Pay, you need to set up the ‘Store channel’ app to your Shopify.
This step shouldn’t be vital, however we nonetheless suggest it so you’ll be able to entry Store Pay settings, customise your retailer, and checklist it on the Store app.
Head into the house web page, and click on on the search bar:

Choose ‘ Gross sales channels ‘ from the search bar, kind in ‘Store channel,’ and click on on ‘Seek for.’

It’s best to see the ‘Store channel’ seem as the primary possibility (or near the primary).

Click on on it, and when you’re on the app web page, click on ‘Add app’ and undergo the app’s set up course of.

Whereas not vital, you’ll be able to design your Store retailer presence throughout the installment course of.

You too can skip this step at this level.
Subsequent, Shopify tells you what is required to promote your merchandise on the Store app.

These are mainly the identical necessities as there are for Store Pay.
When you click on on ‘Proceed,’ you’ll be able to entry the Store channel dashboard.

FAQs of Store Pay
Now that you simply perceive what Store Pay is let’s undergo a number of ceaselessly requested questions.
Is Store Pay the identical as Afterpay?
No, they don’t seem to be. The most important distinction between Store Pay and Afterpay is that Store Pay is primarily utilized by Shopify shops, whereas Afterpay is extra broadly used throughout completely different ecommerce platforms.
Is Store Pay protected to make use of?
Sure, Store Pay is an internet checkout service created by Shopify, and it’s thought-about one of many most secure checkout options out there. The client’s info is encrypted and securely saved on Shopify’s PCI-compliant servers.
Does Store Pay solely work with Shopify shops?
Sure, Store Pay is designed to work with on-line shops utilizing Shopify as their platform.
3 Store Pay options
Now that you understand extra about Store Pay and what it has to supply, let’s talk about just a few of its options.
Let’s begin!
1. Stripe

The most well-liked various to Store Pay is Stripe.
Stripe is a platform for companies to course of on-line funds and bank cards. When you add it to your on-line retailer, your prospects can simply make purchases with it utilizing numerous cost strategies.
Identical to with Store Pay, you’ll be able to allow the purchase now, pay later mannequin in your on-line retailer utilizing Stripe. This enables your prospects to pay for his or her purchases over time.
Tip: For extra details about utilizing Stripe, take a look at our dropshipping with Stripe information right here!
2. Afterpay

Afterpay is a cost platform that permits web shoppers to pay for his or her purchases over time. For instance, consumers pays for his or her purchases in 4 completely different funds.
So long as the consumer pays on time, Afterpay would not cost any curiosity from web shoppers. Nonetheless, it has charges for retailers that supply it, however they’re fairly minimal in comparison with how a lot it may well affect the conversion charges.
Not like Store Pay, Afterpay integrates with all main ecommerce platforms, together with Shopify, BigCommerce, and Wix.
Tip: For extra details about utilizing Afterpay, take a look at our learn how to add Afterpay to Shopify information!
3. Klarna

Like Store Pay and Afterpay, Klarna affords companies a buy-now-pay-later cost mannequin to extend conversion charges.
For instance, you’ll be able to allow a cost mannequin of ‘Pay in 4′ or ‘Pay in 30 days,’ giving your prospects extra flexibility to buy.
In accordance with Klarna, companies that use their service have seen a 41% improve in common order worth, which is kind of important.
Klarna is on the market as a checkout resolution on all main ecommerce platforms, whereas Store Pay is solely designed for Shopify.
Taking motion
Studying and absorbing info and information is nice (positively if it’s free!), however have you learnt what’s even higher?
Taking motion!
So, that will help you with taking motion with what you could have discovered on this article, check out the bullet factors:
- Earlier than including Store Pay, think about your personal state of affairs. Are you a model new retailer proprietor, or do you have already got a constant gross sales circulation? If you haven’t any gross sales, we suggest you get constant gross sales flowing in earlier than including Store Pay, but when you have already got constant gross sales, we suggest Store Pay for that additional conversion increase.
- Earlier than including Store Pay to your retailer, examine it to its options. We have listed them within the options part of this text, so remember to examine them out!
- Test for those who can apply for Store Pay. When you’re undecided, scroll as much as the part titled ‘Not out there for all Shopify customers’ and confirm for those who meet all the necessities said for Store App.
- Look into our tutorial and add Store Pay to your on-line retailer. We went by means of the method of including it to your Shopify retailer, so test it out if you wish to add Store Pay.
When you simply wish to get your self conversant in Store Pay, we suggest you obtain the Store app to your cellphone, so you’ll be able to perceive its capabilities higher.
Conclusion
That is it!
Essentially the most spectacular factor about Store Pay is the big improve in conversions that different ecommerce shops skilled once they began utilizing it.
And that Shopify even proved it with a research.
Nonetheless, the primary disadvantage is that Store Pay is at present unavailable in all nations and solely restricted to the Shopify platform.
When you have any questions on Store Pay, keep in mind that Shopify has 24/7 buyer assist, the place you’ll be able to ask any questions on it. Or you’ll be able to at all times depart us questions down under.
Good luck!
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