On-line market Zalando has eliminated product critiques from its platform. As an alternative of posting a overview a couple of product, clients can now reply a survey concerning the product info featured on a web page.
Usually, product critiques are an vital a part of ecommerce in Europe. For instance, analysis final yr discovered that not less than 55 p.c of Germans base on-line buying selections on critiques.
Nonetheless, pretend critiques are a typical drawback within the sector as nicely. The European Fee has already urged on-line platforms to take motion in opposition to pretend critiques prior to now.
Dialogue on Linkedin
In a stunning transfer, Zalando has determined to take away all product critiques from its platform. A number of professionals within the on-line sector seen the elimination and began discussions on Linkedin. Zalando itself has not made an announcement but, so it’s unclear whether or not this can be a take a look at or a everlasting resolution.
‘Zalando has not introduced the elimination of critiques but.’
In July, {the marketplace} launched a physique measurement characteristic, which is meant to help clients to find the suitable dimension. The recommendation is predicated on their very own measurements, that are saved after taking two photos of themselves. That is supposed to assist clients discover the suitable dimension at first strive. This might imply that the platform needs to check which elements affect its conversion charges.
Survey as a substitute of critiques
On product pages, guests can not see any product critiques. The platform does nonetheless provide product info. Beneath that info, guests are proven a survey the place they’re requested whether or not the supplied info helps them in making a purchase order resolution.