Thursday, April 18, 2024

11 Steps to Making a Stellar Writing Portfolio in 2023

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With the inflow of latest freelancer writers and writing platforms, standing out is essential to touchdown your subsequent writing process. And what higher approach to do this than showcasing your writing portfolio?

As an illustration, the USA Bureau of Labor and Statistics (BLS) reported an over 11 p.c enhance in writers in 2021.

And there are indications these numbers will enhance with continued assist for digital advertising, self-publishing, and many others.

Whereas this may occasionally sign extra competitors for writers, there are nonetheless not sufficient writers for the accessible writing jobs.

For one, there are over 31 million small companies within the US that want writers. Add that to the numbers of larger corporations and companies, plus on-line writing alternatives, and also you’ll uncover the demand for writers is ever-increasing.

So, when you’re not getting good-paying writing jobs but, it’s time you create a writing portfolio or enhance the one you have already got.

Under, you’ll perceive what writing portfolios are and the steps for creating an efficient one, with examples that will help you get going instantly.

Alright, let’s dive in.

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What’s a writing portfolio?

A writing portfolio combines a author’s greatest works, or not less than the chosen works, in a single place to grant quick access to potential and present employers, followers, college students, readers, or anybody who would possibly request it.

Your freelance writing portfolio saves you from having to compile your work each time somebody asks you for them or inquires about your abilities. It might include articles, weblog posts, pattern write-ups, press releases, article submissions, and another work that shows your writing experience.

A portfolio is an important instrument that turns out to be useful when advertising your abilities or companies. It’s often one of many first potential employer’s requests. Any shopper needs to make sure you are able to do their duties, and top-of-the-line strategies for checking is trying on the ones you’ve performed for others.

Due to this fact, a portfolio can open doorways and promote your abilities successfully when performed proper. It additionally reveals the shoppers you’ve labored with earlier than. It could be a good suggestion so as to add that submit you probably did for a celeb or the one which’s printed on a well-liked web site.

Writing portfolios are sometimes contained on a private weblog or web site. Portfolio internet hosting web sites are additionally fairly widespread for anybody who doesn’t personal a weblog. There are different strategies which we’ll get into fairly quickly.

Nonetheless, your portfolio doesn’t have to accommodate all of the works you’ve ever performed. That’s the reason a fastidiously hand-picked number of the perfect works will enhance your possibilities in a specific area of interest.

Why each freelance author wants a writing portfolio

Now that you realize what a portfolio is, let’s have a look at the advantages of getting one for your self.

1. To get extra jobs

The last word intention of a contract writing portfolio is that will help you get extra jobs. Portfolios are a traditional requirement for getting jobs, and compiling your writing samples beforehand will put you in a greater place to get one.

That’s as a result of it reveals you might have expertise and the mandatory experience to get a job performed. Subsequent time you go job-hunting, you possibly can relaxation assured, understanding you might have a portfolio to name upon instantly.

2. To point out your writing abilities

One of many causes your portfolio helps you get jobs is that it showcases your abilities. For those who’ve picked up a talent or two from freelance writing programs and utilized it to your work, potential shoppers can simply discover from the portfolio, particularly if it’s what they’re in search of.

No matter the explanations, a web based writing portfolio lets anybody know which varieties of writing you’re snug with or niches you might have expertise in. It additionally places your versatility on show, which will likely be important for shoppers that want writers to work on a number of niches.

3. To point out your pursuits and likes

Many writers have a specific area of interest they love working in. Some have an interest on this area of interest and actively seek for solely associated jobs. The portfolio will help to speak this immediately.

Directing a possible employer to a portfolio along with your pursuits makes it clear what you like engaged on, and if it’s associated to what they need, chances are high excessive that they might love to rent you. To keep away from showing like a one-trick pony, differ the types in your samples, even when the niches are the identical.

4. To market a services or products

Creating a web based writing portfolio additionally will increase your probabilities of advertising a product efficiently. For instance, you’ve written a ebook or have a writing course you’re making an attempt to advertise. A preferred writing portfolio will likely be fairly useful in selling the service or product to followers.

Since you possibly can embody a biography in your writing portfolio, it additionally aids with private branding and promotion for something you might have on supply.

5. To watch your accomplishments as a contract author

Writers work on so many duties that it turns into unattainable to trace each one among them. Updating your writing portfolio helps you retain observe of a very powerful ones whereas conserving them shut for any pressing want.

11 Steps to create your writing portfolio

Creating your on-line writing portfolio is kind of simple when you take note of all of the necessary components. Under are the steps it’s essential take from begin to end.

1. Set clear targets from the beginning

When many individuals resolve they want a writing portfolio, they begin by investing in a site title solely to understand some time later they don’t know what to incorporate of their portfolio web page.

As an alternative, begin by outlining the speedy and long-term targets you need to obtain.

As an illustration, a web based portfolio that’s supposed that will help you market your ebook could also be barely totally different from one that you simply hope to make use of for a fast job search. Likewise, the copywriting portfolio will even include totally different content material from the one you need to use for journalism gigs.

Which means you have to ask your self some necessary questions that will help you make clear your on-line writing portfolio targets.

  • Are you making use of for jobs on a contract web site?
  • Are you making an attempt to develop your freelance writing enterprise?
  • Do you plan to make use of the portfolio for tutorial functions?
  • Do you need to rating a job on the native information journalism group?
  • Would you like to get observed by that famend writer you want to collaborate with?

Setting targets helps you stay particular and targeted. Write it down someplace so you should utilize it to substantiate when you’re nonetheless on observe all through the method. Whereas this may occasionally take just a little bit, it’s nicely price each second you place into it.

2. Specify a writing area of interest

One thing else you must do earlier than leaping in is to specify the area of interest you plan to focus on. You might agree that together with as many niches as attainable in your freelance author portfolio reveals versatility, however it additionally depicts a scarcity of focus.

Exhibiting potential shoppers that you simply’ve labored in lots of niches might ship the message that you simply’ve tried your palms on all of it however can’t supply a lot in a specific area of interest.

Right here’s a state of affairs. Think about receiving two portfolios to your B2B content material advertising process. One has written ten B2B advertising weblog posts, whereas the opposite has performed twenty on a variety of subjects, from cars to Chinese language recipes.

You’d favor the primary one as a result of they’ve proven expertise tightly associated to your area of interest. The latter has solely proven you amount, however nothing suggests they’ll deal with your job.

So, take out the guesswork for potential shoppers by specializing in a distinct segment.

One other factor that helps with setting targets is trying on the jobs you’ve performed earlier than. If most of your jobs fall into the actual property area of interest, as an example, you will see it simpler to arrange a associated portfolio in addition to safe actual property gigs.

Observe that some portfolios might mix a number of niches. This works if performed with care and with deliberation. The bottom line is to section every merchandise fastidiously and never combine unrelated objects in a bit. It additionally helps to not embody too many niches.

3. Determine the place to host your portfolio

Now that we’ve gotten the deliberations out of the best way, let’s get to the enjoyable components. Truly, you continue to must deliberate on this. The place do you host your on-line writing portfolio?

There are a few choices, however we’d classify them into three — your personal author web site, portfolio web sites, or storage web sites.

Your web site

Internet hosting your portfolio in your web site is the best choice. If you have already got a freelance author web site, many of the work is finished since you simply should create a brand new web page and dedicate it to the duties you’ve dealt with.

Creating one is a good suggestion when you don’t have an internet site. First, get a site title by way of suppliers like Namecheap or GoDaddy, then get internet hosting by way of Bluehost, WP Engine, or related. It is best to use your title if it’s nonetheless accessible or add a phrase to it if it’s not.

Portfolio websites

Maybe you’re not able to get an internet site. An alternative choice that works nicely is utilizing top-of-the-line portfolio websites like Medium, LinkedIn,, Contently, Journo Portfolio,, Muck Rack, and many others.

These websites allow you to add and publish content material, and all the things you’ve labored on will be accessed from a single place. Every one additionally has its personal model. Whereas some allow you to prepare objects like a private web site, others solely supply self-publishing alternatives.

Storage websites

The final possibility is to make use of cloud storage like Google Drive. This feature enables you to add information with a hyperlink you possibly can share with anybody requesting your portfolio.

Whichever one you select from these choices, you’d have entry to most of what you want to your writing portfolio.

4. Design your writing portfolio fastidiously

Portfolio design is one other fascinating facet of organising your portfolio however watch out as overdoing this half can mar your onerous work. Listed here are some helpful tips about portfolio design:

  • If you will get the companies of an internet site designer, a UI/UX designer, or a product designer, go for it. Nothing can beat the work of knowledgeable.
  • Maintain it easy as you don’t need to make it troublesome for potential shoppers to get round your samples. And that is actually not the time to check out these fundamental graphic design abilities you’ve picked up alongside the best way.
  • Be certain that the font is skilled and readable. No Joker, Comedian Sans, or Monotype Corsiva.
  • Guarantee there are sufficient areas between traces and use a legible font dimension.
  • Steer clear of utilizing too many colours. Two colours are effective, however guarantee they’re skilled with the correct amount of distinction to assist readability. That’s, place a darkish coloration on a lightweight background and a lightweight coloration on a darkish background.
  • Think about the association of things in your portfolio. They’ll both be text-based or image-based. Texts often work, however photographs can provide your portfolio extra life.
  • Be certain that to make use of photographs associated to the content material. Use high-quality and royalty-free photographs or create them your self.
  • Lastly, think about each cellular and pill customers. Once more, this can be right down to your internet hosting web site, so you must examine it earlier than internet hosting.

5. Assessment current writing samples

Now, it’s time to open your writing folder to select samples contributing to your goal. Go to your greatest works – they need to be skilled, in-depth, and correctly structured. Put your self within the potential shopper’s sneakers to see which piece would attraction higher to them.

However wait!

As a consequence of copyright points, deciding on samples from the duties you’ve carried out will be tough. You might not have the ability to add many of the jobs you labored on as a freelancer as a result of that’s what being a freelancer is — you settle for to relinquish the rights to a chunk you receives a commission for.

Now we have a complete information devoted to discussions on including company or in-house jobs to your portfolio. Basically, you possibly can solely embody items you might have rights to. Not those you’ve performed as a part of an company or as a freelancer. For those who’re unsure, ask your shopper or boss if you should utilize them.

For the reason that intention is to present potential employers an concept of what you’re able to, you don’t have to fret about work you don’t have rights to. As an alternative, you should utilize the choices under.

6. Write and add visitor posts

Selecting from earlier jobs is clearly for these with expertise, however you possibly can nonetheless be a freelancer with out expertise. You’ll be able to create your samples by writing visitor posts for notable web sites.

Visitor posts additionally offer you visibility and credibility as a broadcast freelance author. Do a fast search on Google, and also you’ll discover a number of choices you possibly can select from. For those who need assistance crafting any subject, think about assistance from AI writing instruments.

7. Write for non-profit organizations

Non-profit organizations additionally current fantastic alternatives to get content material you possibly can add to a portfolio. And there are additionally quite a few organizations on the market looking for volunteer writers. Though you’ll be providing professional bono companies, these experiences enrich you and your writing portfolio.

8. Embody your biography

Making a portfolio doesn’t finish with including related samples. You’ll be able to embody a brief biography, overview, or a author’s enterprise card. This is a chance to present shoppers just a little extra data that you simply really feel will enhance your probabilities of getting employed.

It’s common for folks so as to add their title, job title, expertise, awards, achievements as a author, social media hyperlinks, and many others. You might also embody particulars about your abilities, work, or instruments you utilize. Simply don’t bore them with an extended write-up.

9. Add shopper testimonials

This typically will get ignored, however it’s fairly important. For those who’ve labored with some employers earlier than, request testimonials from them and add a number of to your writing portfolio. It can enhance the worth and present shoppers how good you might be at your work.

10. Add a transparent call-to-action (CTA)

The principle goal of a writing portfolio is to immediate shoppers to rent you. Irrespective of how spectacular the portfolio is, including a CTA can provide an additional push. Maybe they can not rapidly course of all they only learn or are contemplating one other prospect, seeing a giant “Contact Me” or “Work With Me” button that goes to your electronic mail tackle will help their decision-making.

11. Replace your portfolio recurrently

Your portfolio is reside, however it’s necessary to maintain issues ticking. So replace it with newer write-ups recurrently as you create extra content material. It can allow you to develop simply whereas displaying shoppers you’re nonetheless lively.

Writing portfolio examples to encourage you

These are examples you should utilize to get a head begin.

Jennifer Fernandez

writing portfolio

Jennifer Fernandez is a contract author and editor whose writing pursuits embody design, journey, and life-style. The portfolio web site has three pages devoted to every curiosity and one other because the about web page. This design is easy and consists of content material titles and pictures.

Ann Friedman

Journalist and writer Ann Friedman’s portfolio web site is one other stunning instance. However in contrast to Jennifer’s, there aren’t any photographs. As an alternative, Ann lists every publication with hyperlinks to the pages alongside the date and publishing group.

writing portfolio

Francesca Nicasio

Francesca Nicasio’s portfolio has maximized all the mandatory parts talked about above. First, the homepage highlights a few of her achievements and people she’s labored with, plus testimonials. Then, the copywriter’s portfolio options screenshots and hyperlinks to a few of her works.

writing portfolio


Rosemary Egbo

writing portfolio

This portfolio from Rosemary Egbo, a content material author, was created utilizing Contently’s portfolio internet hosting service. It has knowledgeable job title, social media hyperlinks, and hyperlinks to her samples on Contently and different web sites.

Caitlin Reid

writing portfolio

Caitlin Reid’s portfolio was created with, one other portfolio internet hosting web site. I like this one as a result of it combines so many issues neatly. It has the title, job title, location, social media hyperlinks, and a quick background on the prime. It’s the identical stage of conciseness on the portfolio objects that incorporates a title, picture, date, and hyperlink.

The writing trade is getting more and more aggressive…

And also you want all the things you will get to spice up your possibilities. A writing portfolio ought to be on the prime of the listing for anybody critical about their writing.

As highlighted above, portfolios serve a few functions and include a number of benefits. It could possibly appear difficult to start, however by following the steps highlighted and following a deliberate schedule, it ought to be a breeze.

Bear in mind to control your targets all through the method. They may allow you to deal with what issues and preserve you going. Additionally, bear in mind to maintain issues easy, and also you’re in your strategy to constructing a portfolio that stands out.

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Written by Jessica La

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Jessica La is the search engine optimisation lead at Appetiser Australian App Growth with over 3 years within the Tech Business. When she’s not writing content material pushed by knowledge and significant human narratives—she’s on the hunt for the subsequent sci-fi ebook and is totally unapproachable with out having her morning espresso.

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At Millo, we attempt to publish solely the perfect, most reliable and dependable content material for freelancers. You’ll be able to study extra by reviewing our editorial coverage.

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