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12 On-line Promoting Websites and Marketplaces To Promote in India (2023)

The fast development of on-line market gross sales leaves small enterprise homeowners and entrepreneurs asking one query: to promote or to not promote on on-line marketplaces? 

At the moment, there are a whole lot of “finest” websites to promote on-line you’ll come throughout when operating a web-based enterprise. Some are targeted on particular niches, like video video games and tech. Others enable retailers to promote something from clothes to books to furnishings and past. 

Whereas there are advantages to promoting on-line by way of marketplaces, it’s vital to contemplate elements equivalent to commissions and transaction charges to search out the perfect platform for you.

On this information, we’ll stroll you thru among the finest on-line promoting websites for promoting in India, the advantages of beginning your individual on-line retailer, and the way utilizing each might help attain new clients and make extra on-line gross sales.

Discover this information to on-line promoting websites 💰

Constructing your individual retailer

Beginning a web-based retailer could look like a difficult job, however it may be rewarding and extremely worthwhile when achieved proper. The one disadvantage is that it’s a must to market your individual enterprise and get individuals onto your web site. Constructing a model can even take a while. 

The main benefit is that the revenue is yours. You don’t pay limitless charges on every sale or need to abide by any guidelines however your individual. If this sounds attention-grabbing to you, right here’s what you are able to do to construct your individual web site from scratch


Shopify store

Shopify is the best and most respected option to create your individual retailer. As an ecommerce platform, one of many high on-line websites to promote, Shopify makes it straightforward to rise up and operating with out tech abilities or an enormous price range. Thus far, Shopify powers over a million companies and is thought for its inexpensive costs, skilled designs, and helpful advertising and marketing instruments. 

If you wish to use a web site builder to construct a web site, you possibly can select from over 100 templates with built-in options. With Shopify, you get your individual web site, weblog, SSL certifications, deserted purchasing cart restoration, and lots of different beginner-friendly advertising and marketing instruments. You may promote stuff in your web site, throughout a number of marketplaces like Amazon or eBay, and create personalised purchasing experiences that result in extra gross sales.

Moreover, there are over 4,000 free Shopify apps you should use to increase your web site’s performance and efficiently promote on-line, together with search engine optimization. Use our Shopify Retailer Launch Guidelines to get arrange as we speak.

High web sites to promote merchandise on-line in India in 2023


Amazon Marketplace

As world ecommerce gross sales proceed to develop, it’s no shock to see Amazon on a listing of finest on-line promoting websites. As the highest ecommerce firm on the planet, Amazon’s fiscal numbers present that it made $127.1 billion in income within the third quarter of 2022, a 15% improve from one yr prior. It’s reported that Amazon sells over 400 merchandise per minute, offering sellers with an energetic, built-in viewers to promote to. 

How has Amazon turn into the perfect on-line promoting web site? Individuals have come to belief Amazon and the issues they purchase on its market. Amazon is thought to vet sellers and take away pretend merchandise. It additionally delivers gadgets in as little as at some point (in some areas) by way of Amazon Prime. And it has nice costs and offers that individuals love, which is why they proceed to do their on-line purchasing there. 

The fee to promote on Amazon will depend on your plan, product class, success technique, and different variables. At minimal, you’ll pay $39.99 monthly for a Skilled vendor plan (plus the extra promoting charges talked about above). This plan is sweet if you wish to promote greater than 40 items monthly, promote your merchandise, qualify for high placement on product element pages, and want superior promoting instruments like APIs and reporting.

Total, Amazon is the perfect on-line retailer to promote gadgets if you wish to attain a broad, world viewers. 


ebay selling site

Chances are high you’ve come throughout eBay a couple of times in your day. It’s the unique finest place to promote merchandise on-line, having been on-line since 1995. eBay has over 1.3 billion listings and 182 million customers worldwide, based on the newest eBay statistics

You may promote something on eBay, from on a regular basis gadgets like footwear and watches to bizarre stuff (sure, that’s a product class) like popcorn-scented pillows, bottles of air, and classic ’70’s hand chairs. Flick thru the what’s offered advised, and also you’ll be amazed to see what sort of merchandise sells.

If you happen to plan to promote on eBay, take the net promoting web site’s promoting charges into consideration. It costs a non-refundable itemizing payment for every product and one other insertion payment if you happen to record the identical gadgets in two totally different classes. It additionally costs a ultimate worth payment (normally between 10%–12%), calculated as a proportion of the full quantity of the sale, together with any delivery and dealing with costs. 

Just like Amazon, eBay is among the finest websites to promote on-line as a result of it has a large viewers you possibly can promote to, it’s quick, and it may possibly make a superb extra gross sales channel to your on-line retailer. 


Flipkart homepage

Flipkart is one other standard on-line market to promote merchandise in India. This market has turn into a family identify owing to its Indian origin and much like Amazon, homes distributors throughout all product classes – be it vogue and attire, well being and wellness, magnificence and cosmetics, furnishings and extra. It’s additionally an excellent platform to resell merchandise like classic jewellery or restricted version attire assortment from manufacturers. 

They too require you to create a vendor profile for verification, adopted by itemizing merchandise within the format they provide. Their fee charges differ primarily based on the product class and sub-category. 

Flipkart presents delivery providers as properly to sellers, however the prices are calculated primarily based on the product weight and pincode. You may study extra about their charges construction right here.  


snapdeal home page

Snapdeal is one other one of many high on-line marketplaces with an Indian origin. It’s once more a market the place you possibly can promote merchandise as small as stationery gadgets to residence decor and furnishings, owing to its vast audience and buyer base. 

To promote on Snapdeal, that you must register your small business on the platform and record out your merchandise. They allow you to handle the orders obtained by way of their very own portal, and in addition supply delivery providers at extra prices. 

Their fee payment varies relying on the kind of product you promote and the promoting worth. You will discover extra particulars right here.


Myntra homepage

Myntra is among the main vogue and life-style on-line marketplaces in India. The platform has recorded over 40.59 million month-to-month visits, of which 91.12% are from India itself. 

Now Myntra permits solely enterprise entities to record merchandise on their marketplaces. This implies if you happen to’re a person, you don’t get entry to their platform and require proudly owning a legally registered enterprise to promote on it. 

Whereas there aren’t any vendor charges for registering with them, relying on the product class and model, Myntra costs a flat fee of 4-5%. You may study extra about their market program right here


IndiaMart homepage

IndiaMart is among the main on-line marketplaces in India with over 10 crore registered customers on the platform. They’ve been reported to carry virtually 60% of the market share on the subject of promoting by way of on-line marketplaces in India. 

Whether or not you promote to clients or to companies, IndiaMart is a go-to marketplaces for all ecommerce enterprise fashions. You may promote something from medical necessities, clothes and attire, packaging, material and extra on {the marketplace}. It’s additionally an excellent platform to promote thrifted merchandise or resell gadgets you now not want. 

To promote on IndiaMart, you’re required to create a vendor profile which is then verified earlier than you record out merchandise. You’re required to record a minimal of three merchandise/ providers to your free itemizing web page. They don’t cost any fee or transaction charges on the gross sales you make. You may study extra about it right here.


Shopclues homepage

Shopclues is one other on-line market in India that companies can discover to record their merchandise. Their market stories empowering over 75,000 retailers promoting over 10.5 million SKUs on the platform. With a large person base, it offers retailers a possibility to achieve clients within the remotest corners of India. 

{The marketplace} is once more well-suited to promote any kind of product – from residence decor, kitchenware, vogue and attire, and extra, there’s a spot for all sorts of companies. 

To promote on Shopclues, that you must register for a vendor account on {the marketplace}, which is adopted by a verification course of. Publish which, you possibly can record out the merchandise you wish to promote on the platform with detailed descriptions and pricing. 

Their fee charges are primarily based on the ‘pay whenever you promote’ mannequin and differ primarily based on the product you promote. It ranges from 6-10% or greater primarily based on the product class. You may study extra about it right here.


Pepperfry homepage

Pepperfly is a web-based market for less than residence decor and furnishings merchandise in India. They’re a house grown model that permits retailers and distributors throughout India to record merchandise on this particular area of interest to promote to their audience on-line. 

To promote residence decor and furnishings on-line on {the marketplace}, you’re required to enroll in a vendor account on the platform. After your account is verified, you possibly can record out your merchandise utilizing their dashboard. 

They supply delivery providers to over 1000+ cities as properly to make success of orders easier. Their fee charges differ primarily based on the product class, sub-category and promoting worth.

Fb Market

Facebook Marketplace

Fb Market is a web-based promoting web site the place particular person individuals can uncover, purchase, and promote gadgets on Fb. Greater than one in three individuals use Market every month, providing an enormous alternative for sellers to achieve an energetic viewers. It’s fully free to record, and Fb takes no charges, however there are pointers that you must observe to promote on the platform. 

Fb has additionally partnered with platforms like Shopify to let retailers present their stock, promote gadgets, and discover new clients for his or her enterprise.


Etsy selling online

Etsy is among the finest promoting websites for handcrafted and classic gadgets. In 2015, it started together with maker-developed manufactured items, however just for choose accounts on {the marketplace}. As of Q2 2021, there have been over 96 million patrons on Etsy, making it a profitable option to begin promoting on-line. 

You’ll be charged a $0.20 itemizing payment for every merchandise you promote on Esty. Listings expire each 4 months. So in case your merchandise doesn’t promote and also you renew the itemizing, you’ll be charged an extra $0.20. If you make a sale, you’ll be charged a transaction payment of 5% of the show worth, plus the quantity you cost for delivery and present wrapping.

If you happen to’re new to on-line promoting websites, Etsy could be a excellent place to promote your stuff. You’ll get entry to an energetic purchaser community, a pop-up storefront, and instruments to assist market your small business on the platform.


Meesho homepage

A relatively new on-line market, Meesho is one other platform you possibly can discover to promote a wide range of merchandise. They’ve companies promoting vogue and attire, footwear, residence decor and kitchen merchandise, electronics and rather more on {the marketplace}, giving even people a possibility to promote to 1000’s of customers. 

They at present don’t cost any fee charges on the gross sales you make by way of their on-line market. However the course of does require you to arrange your vendor profile and confirm your account utilizing authorities accredited paperwork. You may study extra about it right here.


Limeroad home page

LimeRoad is one other platform much like Meesho, however slightly older in age. They too let companies from totally different industries and classes record merchandise on {the marketplace}, however is predominantly identified for its vogue and attire person base. 

To promote on LimeRoad, you’re required to create a vendor account on {the marketplace}. They take you thru a verification course of earlier than letting you record merchandise on the platform. 

The net market costs a fee ranging from 2-20% of the sale you make by way of the platform, relying on the product you promote. You will get an estimate of the fee you can be required to pay utilizing this calculator

Discovering the perfect on-line promoting websites and methods

Each on-line enterprise proprietor ought to discover totally different on-line promoting websites, no matter whether or not you’re operating a dropshipping retailer or promoting customized merchandise. Generally they might help new companies get off the bottom with a built-in viewers of energetic patrons and advertising and marketing alternatives. 

Regardless, it’s vital to not rely solely on on-line marketplaces. You’ll wish to create your individual on-line retailer to construct your model, join with consumers, and retain extra income. With a digital residence base, you’ll cease paying out commissions and charges to every on-line promoting web site and develop your small business for the long-term. In spite of everything, the perfect websites to promote on-line are those you personal. 

Illustration by Rachel Tunstall

On-line Promoting FAQ

How can I begin promoting on-line? 

  1. Use an ecommerce platform to create your individual on-line retailer.
  2. Change into a person vendor on current on-line promoting platforms like Amazon, eBay, or Etsy.
  3. Promote on social media platforms like Fb and Instagram.
  4. Begin a dropshipping enterprise.
  5. Promote previous stuff by way of a resale app like decluttr or VarageSale.

Get began with Shopify

The place can I promote my merchandise on-line in India?

  • Shopify
  • Amazon
  • eBay
  • Flipkart
  • Snapdeal
  • Myntra
  • IndiaMart
  • Shopclues
  • Pepperfry
  • Fb Market
  • Etsy
  • Meesho
  • Limeroad

The place can I promote my stuff on-line totally free?

What’s the finest web site to promote stuff domestically?

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