Thursday, June 20, 2024

A Newbie’s Information for 2023

In case you’re seeking to begin a dropshipping enterprise, you have to a platform to construct your retailer on.

BigCommerce is a superb ecommerce platform for exactly that!

It provides all options you might want to begin a dropshipping retailer, however how does it work precisely?

Right here’s tips on how to begin a BigCommerce dropshipping retailer in 14 steps:

  1. Join a free trial on BigCommerce
  2. Resolve between a common, area of interest, or one-product retailer
  3. Study the traits of a profitable dropshipping product
  4. Resolve which merchandise you’re going to promote
  5. Discover a (native) dropshipping provider
  6. Join the provider to your BigCommerce retailer
  7. Create a dropshipping pricing technique
  8. Decide a BigCommerce theme in response to your area of interest
  9. Create your customary on-line retailer pages
  10. Design your BigCommerce retailer
  11. Create and optimize your product pages
  12. Set up the important BigCommerce apps
  13. Arrange your retailer’s settings and cost gateways
  14. Begin advertising and marketing to drive site visitors to your retailer

Don’t fear if these steps nonetheless sound somewhat summary; we’ll cowl each extensively on this information!

We may also speak about tips on how to discover worthwhile dropshipping merchandise, arrange your BigCommerce retailer, and create efficient advertising and marketing methods to deliver site visitors to your on-line store.

Let’s get began!

Custom image of an online store

14 Steps to create a BigCommerce dropshipping retailer

Creating a brand new dropshipping enterprise is a enjoyable course of. Dropshipping may help you generate earnings however bear in mind it’s by no means assured or freed from dangers.

As an alternative, see it as an actual enterprise, and you can be forward of most others!

With that out of the way in which, let’s begin creating your BigCommerce dropshipping retailer!

BigCommerce Essentials homepage

Tip: Earlier than you begin, you need to know that Shopify is one other wonderful platform for creating dropshipping shops. You possibly can study extra about the variations between Shopify and BigCommerce right here!

1. Join a free trial on BigCommerce

Step one is to join BigCommerce.

You possibly can join right here to get a free 15-day trial, and the great factor is that BigCommerce’s sign-up course of doesn’t require you to fill in any cost particulars.

BigCommerce free trial
BigCommerce sign up process

Tip: Do you know that, in some instances, you will get a free trial for as much as 90 days as an alternative of the ‘customary’ 15-day trial on BigCommerce? Take a look at this text to learn the way!

Fill out your info on BigCommerce’s sign-up web page.

After clicking the ‘Create Your Retailer’ button, you’re redirected to the principle BigCommerce dashboard, and your free 15-day trial will begin!

BigCommerce home dashboard

That is the place your retailer’s central analytics and orders are displayed.

The left sidebar is the principle navigation menu. You need to use it to handle your product listings, storefront, orders, and extra!

BigCommerce main navigation menu

We advocate taking a couple of minutes to flick through all these pages and get aware of them.

Don’t fear; they are going to change into intuitive when you see them a couple of occasions!

As soon as your trial ends, it’s good to know that BigCommerce has three pricing plans: Commonplace ($29.95 per 30 days), Plus ($79.95 per 30 days), and Professional ($299.95 per 30 days):

Pricing of BigCommerce

However don’t let these increased costs scare you. So long as you keep underneath the yearly gross sales restrict of $50K, the Commonplace plan of $29.95 per 30 days is greater than sufficient.

And if you happen to ever really feel such as you want extra options or the next gross sales restrict, you possibly can improve to a Plus or Professional plan later!

2. Resolve between a common, area of interest, or one-product retailer

Together with your BigCommerce account created, it’s time to consider your dropshipping retailer and the way it will look.

One of many first issues you’ll have to determine is what kind of dropshipping retailer you’ll open.

There are three varieties of dropshipping shops: commonarea of interest, and one-product shops.

And guess what? Every of them comes with its distinctive advantages and challenges!

Typically, we advocate beginning with both a distinct segment or a one-product retailer. It’s because the professionals and cons of those shops typically outweigh these of a common retailer.

For instance, listed here are 5 benefits you’ll have when beginning a distinct segment retailer:

5 Advantages of starting an online niche store

Briefly, constructing a sustainable dropshipping enterprise with a distinct segment or one-product retailer is a bit simpler.

If you need to study extra concerning the distinction between common, area of interest, and one-product shops, try this text!

Word: It doesn’t matter that a lot if you happen to’re not 100% positive which retailer kind you’ll go for but. It’s also possible to select which merchandise you wish to promote first and decide a retailer kind based mostly on these!

3. Study the traits of a profitable dropshipping product

In case you’re beginning with dropshipping, you might need a tough time deciding what to promote.

Nevertheless, this resolution isn’t one you need to rush.

Your product, collectively along with your provider and advertising and marketing, is without doubt one of the most important facets that may decide the success of your dropshipping retailer.

It’s widespread to see that some gadgets are comparatively simple to promote whereas others are pretty exhausting to promote.

The ‘simple’ merchandise are additionally referred to as ‘profitable merchandise‘ and infrequently have some widespread properties, as you possibly can see right here:

5 Characteristics of a winning product - Infographic

Take a short time to review these. Additionally, we advocate taking a look at our listing of one of the best dropshipping merchandise to promote to see if you happen to can acknowledge a few of these traits there!

4. Resolve which merchandise you’re going to promote

Now that you simply perceive what to search for in a dropshipping product, you can begin in search of the merchandise you’ll promote in your retailer.

A method to do that is by going to an internet site like AliExpress and begin searching.

However with the tens of millions of merchandise on there, the place do you begin?

It’s fairly difficult, isn’t it?

For this reason we favor utilizing a product analysis software for locating profitable merchandise. It makes the method of discovering product concepts a lot simpler!

You possibly can take our product analysis software quiz to seek out the software that matches you finest:

Find your product research tool here

Or, if you happen to don’t like quizzes, some improbable instruments to take a look at embrace Promote The PatternArea of interest Scraper, and Thieve.co.

Our private favourite is Promote The Pattern.

It’s a superb software that comes with some mind-blowing options.

As an example, one among our favourite options they provide is named ‘The Nexus,’ which you need to use to seek out quite a bit (like actually A LOT) of product concepts:

Sell The Trend Nexus product examples

To make use of Promote The Pattern, you need to get a subscription of $39.97 per 30 days. Nevertheless, the good information is which you can get a free 7-day trial right here!

If you’re not 100% satisfied but, have a look at our in-depth assessment of Promote The Pattern!

5. Discover a (native) dropshipping provider

You could have discovered a product you assume could be good to promote, however that’s simply half the story.

That’s as a result of additionally, you will want a dropshipping provider that may promote you that product and ship it on to your buyer:

How does dropshipping work - Infographic

Selecting a provider is one other difficult job, however it’s doable when you recognize the place to look!

We gives you a couple of suggestions for nice suppliers in a second, however it’s nonetheless nice to learn to spot a very good one:

How do you spot a good dropshipping supplier - Infographic

Bought it?

Let’s have a look at a few of the finest suppliers on the market now!

One of the best suppliers for BigCommerce dropshipping shops

We created an outline desk under that can assist you discover a provider on your BigCommerce retailer.

In case you click on on the provider’s title, a brand new tab will open, resulting in their web site. The ‘Learn Evaluate’ hyperlink will open a brand new tab the place you possibly can learn our assessment of that provider, together with their execs and cons!

If you’re particularly interested by suppliers situated in a selected area, you’ll find them in these lists:

Additionally, you will discover dropshipping suppliers specialised in particular niches in these lists. So, if you wish to begin a style retailer, chances are you’ll discover a provider like BrandsGateway that solely sells style gadgets!

Tip: In case you’re not sure which dropshipping provider is one of the best for you, we’ve created a quiz that permits you to discover out just by answering a couple of easy questions!

6. Join the provider to your BigCommerce retailer

After getting your provider, it’s nice to examine if you happen to can join it to your BigCommerce retailer.

Some suppliers will provide an integration possibility for BigCommerce, whereas others gained’t.

With the ability to join your provider to BigCommerce will make it a lot simpler to do issues like:

  • Importing merchandise out of your provider to your retailer.
  • Syncing the inventory ranges of the merchandise.
  • Fulfilling your orders.
  • Monitoring the standing of your orders at your provider.
  • And rather more!

The good factor is that for many of the suppliers within the desk above, you will see an app (on the BigCommerce app retailer) that permits you to join that provider to your retailer.

For instance, right here is the one for Spocket:

Supplier apps on the BigCommerce App store

7. Create a dropshipping pricing technique

You must now perceive how your dropshipping retailer will function, what product(s) you’ll promote, and the provider you’ll work with.

Nevertheless, there’s yet another factor you need to validate earlier than being positive the product you picked is an effective one – its promoting value.

When pricing your product, you possibly can’t simply decide a value based mostly in your emotions. You’ll have to take into account bills like product prices, advertising and marketing prices, taxes, internet hosting charges, app prices, and psychology.

Let’s say you purchase your product for $5 out of your provider and promote it in your retailer for $20.

Which may appear nice, however it’s not while you additionally need to pay:

  • $2 transport per product
  • A $10 Price Per Buy on your advertising and marketing prices
  • A $1 transaction value on your cost supplier
  • $100 in month-to-month apps charges
  • $29.95 for BigCommerce
  • And the opposite additional prices!

So, you want a pricing technique to make sure you are worthwhile!

Pricing strategy for dropshipping

Making a pricing technique might be an in depth subject, so it’s finest to do it in response to our full dropshipping pricing technique information!

After getting a pricing technique, you can even check it with our revenue margin calculator:

Calculate your profit margin here

8. Decide a BigCommerce theme in response to your area of interest

As soon as you’re prepared for the precise design work of your retailer, one of many first issues you’ll have to do is decide a BigCommerce theme.

Your BigCommerce theme is the inspiration of your retailer’s design. It determines the general feel and look of your retailer.

Your BigCommerce retailer begins on the ‘Cornerstone gentle’ theme, however there are lots of extra free or paid themes accessible within the theme retailer:

BigCommerce Theme Store

One of the crucial essential issues to think about when choosing a BigCommerce theme is to maintain your area of interest in thoughts.

As you possibly can see above, BigCommerce has a filter for ‘Industries,’ which you need to use to filter on themes that suit your area of interest.

As an example, the ‘SURFup PetCity’ theme from above appears to be like wonderful for a pet retailer!

9. Create your customary on-line retailer pages

Subsequent, it’s time to create your customary on-line retailer pages.

Take into consideration pages like your privateness coverage, FAQs web page, or transport coverage.

They’re a bit boring to create, however each on-line retailer wants them!

You possibly can arrange these pages by going to Storefront -> Net Pages out of your BigCommerce dashboard:

BigCommerce Web Pages setup page

If you wish to know extra about these customary pages and tips on how to create them, this text will certainly assist!

10. Design your BigCommerce retailer

Designing and branding your BigCommerce retailer is without doubt one of the most essential and time-consuming steps.

Loads of your retailer’s design relies on your product thought. It ought to replicate the character and values of your model.

When signing up for BigCommerce, you’ve stuffed out a reputation on your retailer, and now’s the time to consider whether or not or not you wish to make it a definitive selection or modify it.

It’s essential to select a novel, quick, memorable title associated to your area of interest.

You can additionally use a reputation generator if you happen to’re in search of inspiration. As an example, try Namelix or Shopify’s Enterprise Identify Generator!

Tip: Take a look at this text for ten recommendations on selecting the proper title on your BigCommerce retailer!

As soon as your retailer title is prepared, it’s time for precise design work.

Most of it’ll occur within the ‘Storefront’ settings and notably the ‘Storefront -> Themes -> Customise’ settings:

BigCommerce how to customize your storefront and theme

From right here, you need to use BigCommerce’s easy-to-use, drag-and-drop web page builder to design your retailer the precise means you need it to look!

BigCommerce drag-and-drop page builder

An incredible factor to do whereas designing your storefront is to get impressed by the designs of a few of the prime ecommerce manufacturers. You’ll find some nice examples on this article!

11. Create and optimize your product pages

Now, it’s time to begin including your merchandise to your retailer!

The simplest means to do that is by utilizing the integrations supplied by your provider to attach the provider to your retailer.

This manner, the product info is imported to your retailer in just some clicks!

As soon as the merchandise are imported, you possibly can all the time edit issues like their title, description, and class utilizing the ‘Merchandise -> View’ setting on BigCommerce:

How to edit your products on BigCommerce

If you need to get impressed by some wonderful product pages, you possibly can discover ten nice examples right here!

12. Set up the important BigCommerce apps

When engaged on the design and branding of your BigCommerce retailer, you’ll discover which you can create a great-looking retailer with out utilizing any apps.

Nevertheless, putting in a number of crucial BigCommerce apps permits you to add wonderful functionalities to your retailer. (For instance, you will have already put in an app for connecting your retailer to your provider!)

When going to the ‘Apps’ web page out of your BigCommerce dashboard, you will see some featured collections with probably the most helpful apps:

BigCommerce App Store featured collections

Some apps enable you to with e-mail advertising and marketing, some intention to extend your conversion charge, and others enable you to with accounting or managing orders.

You don’t want to put in many apps, simply set up those you assume will probably be useful on your retailer.

To get began, listed here are some apps that we advocate for each BigCommerce retailer:

13. Arrange your retailer’s settings and cost gateways

Paying with a credit card

Nice work! You’re nearly able to welcome the primary prospects to your BigCommerce retailer.

The one factor left to make your BigCommerce retailer sales-ready is organising your cost gateways and the transport and taxes settings.

You’ll find these in your Settings -> Setup web page of your BigCommerce dashboard:

BigCommerce Settings Setup

A cost gateway is a service that permits you to settle for funds on-line.

When a buyer desires to make a purchase order in your retailer, you might want to be sure to have a cost gateway arrange to allow them to full the cost.

There are a number of cost gateways on the market that you may use on your BigCommerce retailer.

When choosing one, it’s essential to think about the next:

  • In case your retailer’s enterprise mannequin is accepted (some cost gateways don’t assist dropshipping shops).
  • Whether or not it really works with the nation and foreign money of your target market.
  • The transaction charges.
  • The customer support.

One of the best cost gateways on your BigCommerce retailer

Questioning what one of the best cost gateway will probably be on your BigCommerce retailer? You will see that it right here!

The easiest way to select a cost gateway is by following these steps:

  • Discover out which nations you want to promote to and the preferred cost strategies in these nations.
  • If potential, decide a extra common cost gateway like PayPal.
  • When you’ve got bother with it, you possibly can all the time try to check a few of the smaller ones.
BigCommerce recommended checkout solution

And that’s it! You are actually prepared to begin promoting in your model new BigCommerce retailer.

Let’s proceed with the ultimate and unending step, advertising and marketing!

14. Begin advertising and marketing to drive site visitors to your retailer

Someone holding an Ad

When you’ve arrange your BigCommerce storefront, you’re prepared to begin advertising and marketing.

It’s essential to do not forget that advertising and marketing is an ongoing course of. It’s not one thing you do as soon as, and all the things falls into place. It’s good to be constant and protracted.

That being mentioned, there are lots of advertising and marketing methods you possibly can attempt. Once more, one of the best ones rely in your targets and your retailer.

If you recognize your area of interest, the product you can be promoting, and your target market, you’ll discover your finest advertising and marketing methodology on this article!

Nevertheless, in case you are in search of a quick guideline of which advertising and marketing methodology matches you, try the next infographic:

How to pick the right marketing method for dropshipping - Infographic

As soon as once more, advertising and marketing is an enormous subject, so this text about advertising and marketing for dropshipping will certainly enable you to additional!

Do you have to do dropshipping with BigCommerce?

To begin with, you need to begin a web based retailer as a result of on-line purchasing is one among, if not the fastest-growing segments of the retail business.

Simply check out the expansion of retail ecommerce gross sales worldwide:

Retail ecommerce sales worldwide - Data Infographic

You possibly can see that the gross sales are snowballing.

From 2020 to 2027, the worldwide ecommerce market is even anticipated to develop at a compound annual progress charge of 14.7%!

However why do you have to begin a BigCommerce retailer particularly?

Effectively, just because BigCommerce is one among one of the best general ecommerce platforms.

BigCommerce Essentials homepage

BigCommerce hosts over 60,000 retailers and is lively in over 150 nations.

It’s additionally a totally hosted and established platform that’s nice for each newbies wanting to begin small and for these extra tech-savvy people who prefer to tweak the HTML and CSS of their shops. Its purchasers embrace Tommie Copper, Skullcandy, and Ben and Jerry’s.

It additionally provides options helpful for dropshippers like:

  • Checkout customization.
  • Accepting funds made with over 100 currencies.
  • Customizing your storefront in any language with a translation app.
  • Worldwide choices for transport and taxes.
  • A excessive website pace.
  • 24/7 stay chat and in-house US-based cellphone assist.
  • Cell-optimized themes.

3 Last suggestions for dropshipping with BigCommerce

Earlier than ending the article, we wished to provide you three last suggestions on your BigCommerce dropshipping retailer!

1. Take into consideration which nation you’re going to focus on

When dropshipping, you need to take into consideration which nations you’ll goal.


Choosing the right nations to focus on might be the distinction between succeeding and failing.

Good nations to focus on are ones with a excessive GDP per capita, good transport choices, a big inhabitants, and excessive social community penetration.

An instance of such a rustic is america:

Dropshipping in the United States - Infographic

You’ll find ten extra wonderful nations to focus on as a dropshipper on this article!

2. Attempt to create a novel dropshipping retailer to beat the competitors

Making a dropshipping retailer is nice. 

It has many benefits, like not holding any stock or promoting all the things that you really want, however most dropshippers are lazy.

They don’t do something additional on their retailer as a result of they know they’ll promote inside hours after launching.

You possibly can beat these individuals by creating distinctive pictures, descriptions, and extra!

Wish to learn the way? Merely try this text!

Right here’s an incredible instance of a novel retailer from Carbon Coco:

Example of a unique ecommerce product page

3. Begin gathering emails from the beginning

In case you personal an ecommerce retailer, one of the essential issues you are able to do is accumulate your prospects’ e-mail addresses.

With a buyer’s e-mail handle, you possibly can keep in contact with them lengthy after buying and remind them of your services and products.

By gathering emails from the beginning, you possibly can construct up a database of potential prospects you possibly can contact sooner or later!

Right here’s how Cotopaxi incentivizes individuals to join their e-mail publication:

Example of how you can incentivize people to sign up for your ecommerce store newsletter

You possibly can study extra about e-mail advertising and marketing on this article!

FAQs about BigCommerce dropshipping

When you’ve got any extra questions on BigCommerce dropshipping, check out these FAQs:

Does BigCommerce permit dropshipping?

BigCommerce permits dropshipping so long as you don’t promote any merchandise that go in opposition to its phrases of service.

Is BigCommerce good for newbies?

BigCommerce is sweet for newbies. The dashboard on BigCommerce is simple to get used to, and the BigCommerce web page builder makes designing a web based retailer rather more manageable!

Is dropshipping nonetheless worthwhile in 2023?

Dropshipping is worthwhile in 2023. When you’ve got the right mindset (that you simply’re constructing an actual enterprise and never a ‘make fast cash retailer’), then you’ll have a head begin already!

What errors to keep away from with dropshipping?

Widespread dropshipping errors you need to keep away from embrace forgetting to customise the checkout course of, not having a favicon, or not clearly displaying your transport occasions.


Earlier than we go to the conclusion, we’ve created a fast abstract of this text for you, so you possibly can simply bear in mind it:

  • Earlier than signing up for BigCommerce, you possibly can learn to lengthen your free BigCommerce trial right here.
  • Discovering a product to promote and a dropshipping provider on your retailer are essential elements of the method, don’t rush them!
  • Often, it’s higher to decide on a theme from the BigCommerce theme retailer reasonably than persevering with with the usual theme.
  • The apps within the BigCommerce app retailer are an effective way so as to add extra options to your retailer.
  • Do not forget that advertising and marketing is one thing that by no means stops on your on-line retailer!


After researching and testing out BigCommerce for dropshipping, we’ve come to a conclusion.

Total, we predict it’s an incredible platform!

It has an interface that’s simple to grasp and provides all options you would wish on your dropshipping retailer.

Good luck with creating your BigCommerce dropshipping retailer!

Wish to study extra about dropshipping?

Prepared to maneuver your dropshipping retailer to the subsequent stage? Take a look at the articles under:

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