On Monday, an uncommon Airbnb itemizing surfaced. “Barbie’s Malibu DreamHouse” — hosted by “Ken” — will quickly be up for grabs (freed from cost) for 2, one-night stays on July 21 and July 22. The hillside mansion, the place partitions void of pink are few and much between, is the newest advertising and marketing stunt forward of Greta Gerwig’s forthcoming film, Barbie.
The intense-pink mansion options an infinity pool, exercise space, out of doors dancefloor, and entry to “Ken’s” wardrobe.
Reasonably than real-life pictures of the house, the itemizing as an alternative includes a dollhouse mannequin of the mansion. Nonetheless, pictures of the California mansion have been leaked. Photojournalist John Schreiber tweeted that whereas flying over Malibu, the new pink dwelling may very well be noticed from 10 miles away.
Noticed this factor from 10 miles away flying over #Malibu right now. Is {that a}…. actual life #Barbie Malibu Home?? Appears to be. Pink every little thing… a water slide… floating “KEN” letters. Publicity stunt? Large Barbie followers? Filming location #BarbieMovie ? Who is aware of. @kcalnews pic.twitter.com/6x9gEcFoVf
— John Schreiber (@johnschreiber) June 26, 2023
Reserving opens at 10 a.m. PT on Monday, July 17, and can accommodate as much as two visitors (who will probably be chargeable for their very own journey preparations to and from Malibu).
Associated: The ‘Barbie’ Film Could Have Precipitated A International Pink Paint Scarcity
Whereas Gerwig’s newest movie options blockbuster stars like Margot Robbie, Ryan Gosling, and Will Ferrell — it isn’t simply the all-star solid that has individuals speaking, however somewhat the exuberant advertising and marketing that is spanned throughout industries.
Collaborations with the movie, Barbie maker Mattel, and types have launched a slew of Barbie-themed items donned in scorching pink — and whereas the inflow of Barbie-everything teeters on overexposure, the web can not seem to get sufficient. “The satan works exhausting, however Barbie’s advertising and marketing group is INSANE,” one consumer tweeted.
The campaigns proceed to garner social media consideration far and large — from poking enjoyable on the extremity of a few of the stunts to relishing within the bright-pink enjoyable of all of it to criticizing a component of capitalism.
individuals: “the US has no unique tradition”
the US: pic.twitter.com/5YAfbWlVh6
— sophie (@netcapgirl) June 27, 2023
what if we KISSED and HELD HANDS contained in the ryan gosling barbie bus pic.twitter.com/O6hts4NjCR
— camilla rhodes (@baysofangels) June 28, 2023
are we actually on the level of celebrating anti-homeless benches as a result of they’re Barbie themed? https://t.co/BwVYeh6y3r
— jacob (@LongMacVampyr) June 28, 2023
Nonetheless, whether or not individuals adore it or hate it, they’re speaking about it.
From Xbox controllers to suitcases, listed below are a number of of the model collabs launched forward of the July 21 movie launch.
Xbox DreamHouse console and customized faceplates:
Xbox unveils a Barbie-themed console. pic.twitter.com/ZxYS0fEHAQ
— Pop Base (@PopBase) June 26, 2023
Toothbrush and toothpaste by Moon:
why do none of those barbie collab threads embody the toothbrush/toothpaste i get an advert for a number of occasions a day on instagram https://t.co/a6orw9ATvN pic.twitter.com/podHTcl4Hd
— Alexandra Adams ✨ (@alexandra_adams) June 27, 2023
Make-up by NYX:
IT’S A BARBIE PARTY!! say helllooo to our restricted version #NYXCosmeticsxBarbieTheMovie assortment.
? Barbie Mini Palettes – flip up the #Kenergy with 2 mini shadow palettes ft. a collectible bb Butter Gloss attraction.
☀️ Barbie Mini Cheek Palette – meet the mini cheek palette of… pic.twitter.com/IhskOkDiIl— NYX Professional Make-up US (@NYXCosmetics) June 22, 2023
Barbie footwear and equipment by ALDO:
Class is: Barbie-core ?
Unbox the long-lasting #BarbiexALDO kinds from our limited-edition assortment, dropping tomorrow. Join early entry to buy right now at https://t.co/HWyLgHnIsn pic.twitter.com/K9hGx6di2l— ALDO Footwear (@ALDO_Shoes) June 28, 2023
Restricted version frozen yogurt by Pinkberry:
!!!! It is strawberrry and dragonfruit!! pic.twitter.com/gJrBzx2zae
— Sheeta Verma ??? (she/her) (@sheetaverma) June 26, 2023
Suitcases by Béis:
We’re getting a Béis and Barbie collab I am going insane THE HOT PINK SUITCASES ARE YOU KIDDING MEEEEEE pic.twitter.com/bpGduaL0jn
— GoatBebe ♔✨| SAW IKON ? (@wonhosgoat) June 27, 2023