Wednesday, November 29, 2023

Find out how to Promote Amazon Merchandise on Shopify in 2023 (7 Steps)

Promoting on Amazon sounds nice, proper?

Clearly, it may be!

However increasing your Amazon retailer as a gross sales channel to different ecommerce platforms, like Shopify, can assist you to develop what you are promoting.

As a service provider, it is best to know one of the simplest ways to combine Amazon with Shopify so as to save effort and time managing stock and orders throughout two channels.

This text goes over among the info you’ll have to promote Amazon merchandise on Shopify efficiently.

Stick round to the tip!

Tip: Did you create your Shopify account already? If not, enroll by clicking this hyperlink right here to get a free 3-day trial + pay $1/month for the primary 3 months!

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The advantages of promoting Amazon merchandise on Shopify

310 million folks store on Amazon, and 61% of US web shoppers discover their merchandise on Amazon.

It’s a preferred vacation spot for retailers and sellers to spice up visitors, publicity, and gross sales.

Amazon homepage

There isn’t a doubt that Amazon is taking the ecommerce world to new heights. However Amazon is a aggressive platform, and as a vendor, gaining gross sales the second you open a vendor account doesn’t occur. 

A good move may be to promote your merchandise by means of a number of channels. The extra places you might have, the extra prospects are more likely to uncover your merchandise. 

Shopify, AliExpress, BigCommerce, Magento, Walmart, and eBay are widespread product-selling platforms. 

Amongst them, Shopify is an thrilling enterprise for making a storefront with none technical experience. In the long term, it boosts your conversion charges and brings in out-of-market consumers.

Promoting merchandise on each Shopify and Amazon has its distinctive benefit to supply.

Nonetheless, the Shopify Amazon integration course of brings out loads of advantages:

  • Will increase your model’s recognition and provides you a greater likelihood of showing in search engine outcomes. 
  • Generate extra gross sales from each Amazon and Shopify shops. 
  • Permits management over the loyal buyer base for remarketing. Amazon doesn’t give entry to buyer particulars, however you may generate extra leads from Shopify.
  • Reserves your stock and set your individual costs. 
  • Synchronizes your Shopify account along with your Amazon vendor account to hyperlink product info, pictures, and variants.

7 Steps to promoting Amazon merchandise on Shopify

So, you might have determined to promote merchandise from Amazon on Shopify. 

We have now listed all of the processes in seven steps, masking all the things from product approval standards to finishing orders. Listed here are these listed under: 

  1. Test for product class approval 
  2. Create your Amazon Vendor Central Account 
  3. Create and join an Amazon product itemizing to your Shopify retailer 
  4. Add an Amazon integration app to your Shopify retailer
  5. Arrange your fee gateway
  6. Select a coverage on your stock monitoring 
  7. Fulfill orders in your Shopify retailer

Let’s have a look at the steps intimately.

1. Test for product class approval and eligibility

For those who start with the standard perception that Amazon is an ecommerce large, it sells nearly all the things, proper? 

Really, no! 

There are some restricted or ungated product classes for specified sellers. So, your first step must be to take a look at your chosen merchandise and get Amazon approval.

Associated article: Questioning the right way to promote restricted merchandise? Take a look at our information right here!

2. Create your Amazon vendor central account

Create your Amazon seller central account

Earlier than beginning, be sure to meet all eligibility necessities to promote your merchandise on Amazon; in any other case, Amazon can’t allow you to open an Amazon skilled vendor account. 

Now, begin with the next steps to create an Amazon vendor account:

As soon as an Amazon account is created, a web page will seem the place it’s essential to enter the next particulars:

  • Enterprise electronic mail deal with or Amazon buyer account
  • Internationally chargeable bank card
  • Authorities ID (identification verification protects sellers and prospects)
  • Tax info
  • Telephone quantity
  • A checking account quantity and routing quantity 
  • Taxpayer Identification Quantity (For US taxpayers)

3. Create and join an Amazon product itemizing to your Shopify retailer 

For those who’re a newbie, it’s essential to first buy a novel UPC (common product code) to listing your merchandise on Amazon. 

The Amazon UPC is primarily a novel six-digit code used for stock administration, correctly cataloging every product, and monitoring when and the place it’s shipped. You should buy it from GS1, an NGO that focuses on world retail product identification. 

After creating an Amazon Vendor Central account, it’s time so as to add new Amazon product listings by following the steps under:

  • Test on the Amazon Vendor Central account’s menu bar.
  • Click on on the ‘Stock’ dropdown menu and choose ‘Add merchandise’.
  • On the ‘Add product’ web page, you may choose certainly one of three choices. 
Add product

First, if you wish to add an already-existing Amazon product to your itemizing search by identify or ID.

If it’s not listed, choose ‘Create a brand new product itemizing’ and fill out all the next particulars:

  • SKU (inventory conserving unit) and product identifier (GTIN, UPC, or ASIN)
  • Identify, model, class, particulars, and pictures of the product
  • Worth and transport choices
  • Product situation, out there amount
  • Key phrases, search phrases, target market, supposed use

Or if you wish to add merchandise in bulk, you might have a 3rd choice, ‘bulk add’.

Now, the Amazon product itemizing is full, go to the Shopify profile settings. 

If you have already got a Shopify retailer, you may proceed straight; if not, it’s essential to create a Shopify retailer.

Now, join Shopify to an Amazon itemizing:

  • Go to the gross sales channel part out of your Shopify profile, then click on ‘Amazon’. If Amazon will not be listed as a gross sales channel, you may combine it with a third-party app. 
  • Go to ‘Listings’.
  • Then, click on ‘Hyperlink merchandise’ > ‘Browse merchandise’.

4. Add an Amazon integration app to your Shopify retailer

Do you know that importing one product from Amazon to Shopify takes roughly ten minutes?

So, for those who’ve 300 merchandise, it can take 300 x 10 = 3,000 minutes, or roughly 50 hours!

As a substitute of all this mess, some multichannel integration apps, together with CedCommerce, and Codisto, can switch high-resolution product pictures and their particulars in the best format, saving a buttload of time.

Including an integration-supported app from the Shopify App Retailer minimizes the stress of importing merchandise, producing visitors, managing market stock, transport, and processing orders.

Shopify has multichannel integration apps, for instance, CedCommerce. This app capabilities by creating an API-based communication channel, which not solely facilitates the import of all product info but additionally controls stock. 

Among the key options of CedCommerce are: 

  • Switch bulk merchandise directly
  • Handle stock and orders
  • Change the worth relying on USD and CAD within the Shopify retailer
  • Permits product flagging
  • Switch of product pictures in high-resolution 

Observe: From March 30, 2023, Shopify received’t help the Amazon FBA function anymore, so that you’ll have to arrange an app that helps multi-channel success.

5. Arrange your fee gateway

Establishing the fee gateways is essential.

You possibly can select from a wide range of fee gateways in Shopify, however it is best to evaluate their prices and fee charges first. Some gateways provide extra options than others. 

Turning now to the fee gateway setup course of:

  • Go to the ‘Settings’ part out of your Shopify retailer.
  • Choose fee processors. 
Payment gateway
  • Go to ‘Settle for fee’ and choose ‘Full account setup’.
  • End the method by getting into all the required particulars and banking info.

Relying on your Shopify plan, it’s possible you’ll profit from decrease transaction charges for those who reside within the US or Canada and may use Shopify funds.

Nonetheless, in case you are from a distinct a part of the world, your costs are considerably increased.

6. Select a coverage on your stock monitoring

As soon as the third step of the Shopify to Amazon integration is full, you need to use your retailer’s stock in Shopify for all Amazon listings.

It will likely be straightforward to trace stock numbers on Amazon for those who enter your Amazon product info and handle your product stock manually by following these steps:

  • Go to the ‘Shopify stock setting’ below ‘Stock.’
  • Choose ‘Shopify tracks this product’s stock.’ 
Choose a policy for your inventory tracking 

Or if you wish to go the straightforward route to trace stock, use the third-party integration app, for instance, Amazon by CedCommerce from the Shopify App Retailer.

7. Fulfill orders in your Shopify retailer

Now, your Shopify retailer has a product web page to promote merchandise.

When a buyer buys Amazon merchandise listed in your Shopify product web page, you may fulfill the order out of your Shopify admin. So, since these orders are marked as ‘Amazon’, you may observe which market brings in probably the most orders.

To satisfy the orders manually out of your Shopify account, comply with these steps:

  • Navigate to the Shopify admin web page. 
  • Go to the ‘Order particulars’ part, and click on ‘Orders’.
  • Choose the order quantity and the placement (for those who’re utilizing a number of places, change in response to the order places), then click on ‘Save’.
  • In case your Shopify retailer is predicated within the US, Australia, or Canada, you may use Shopify transport to satisfy orders.
  • Select the transport service and click on on ‘Purchase transport label’.
  • Or in case you are utilizing your Shopify retailer from one other nation with one other success choice for transport, click on ‘Fulfill objects’ then ‘Mark as fulfilled’ and enter the monitoring quantity on your transport supplier.

The order display screen will then be up to date with whether or not your Shopify orders have been fulfilled or not.

Observe: Since your merchandise are from Amazon listings, make certain to comply with Amazon’s promoting insurance policies.

Issues to think about when integrating your Shopify retailer with Amazon

The multichannel promoting course of appears easy however turns into difficult as soon as it reaches the core stage.

Whereas connecting Shopify and Amazon, it’s essential to bear in mind some components to facilitate the best way to success on this enterprise.


No enterprise can develop until it faces challenges. Each Amazon and Shopify are extremely aggressive locations to run a enterprise and, on the similar time, profitable locations to entry hundreds of thousands of potential customers.


After contemplating its competitors, please take note of the necessities; in any other case, it can hamper your efforts. These are:

  • You will need to have your individual distinctive Shopify retailer the place you may add merchandise to the related classes.
  • Be sure to create an expert vendor account (not the person one). Shopify integration works higher with that, because of this, it can save you cash, achieve entry to third-party providers and stock, and apply for restricted classes.
  • When transport your merchandise, make certain to comply with Shopify’s transport coverage.
  • Align your Shopify forex to the Amazon retailer. Set the forex to USD in case your Shopify retailer makes use of; set it to CAD for those who use Or if from one other area, use a third-party integration app.
  • For seamless integration, it’s essential to have the UPCs for every merchandise you promote. It precisely depicts the inventory degree on Shopify.


When you’re already promoting your merchandise on Amazon, it’s essential to pay as a vendor to take part on this market. The promoting charges fluctuate relying on the product classes.

You’ll want an expert plan to combine your Amazon retailer with Shopify as a result of Shopify’s fundamental plan doesn’t provide bulk product stock administration or skilled reviews.

FAQs about promoting Amazon merchandise on Shopify

If there was something beforehand ignored, you will discover it on this FAQ part.

Which is cheaper to make use of, Shopify or Amazon?

The cheaper price ticket belongs to Shopify! Though Amazon’s plan is appropriate for micro sellers, Shopify outperforms Amazon when it comes to the general pricing vary.

Are you able to promote the identical product on Amazon and Shopify?

Promoting the identical product on Amazon and Shopify is feasible. It permits on-line retailers to increase their market and potential buyer base.

Does Amazon accomplice with Shopify?

The combination of Amazon Shopify connects hundreds of thousands of retailers with potential prospects. Although Shopify dropped Amazon as a gross sales channel on September 27, 2021, so we are able to’t be certain of its partnership, it requires third-party integration apps to handle stock, product particulars, and fulfill orders. 

Are you able to do dropshipping on Amazon?


Earlier than shifting on to the concluding half, we’ve created a fast abstract so you may simply bear in mind it:

  • Amazon has a big buyer base that’s troublesome to seek out on Shopify. In distinction, Shopify gives the power to create a definite model identification that’s troublesome to seek out on Amazon. They’re complementary to 1 one other.
  • Keep in mind product class approval and eligibility to create an Amazon Central Vendor account and precisely set it up.
  • Purchase a UPCs code for every product and create product listings on Amazon. Then, import your current product listing to the Shopify retailer manually or use third-party built-in apps like CedCommerce and Codisto.
  • Handle the stock manually or with the multichannel fulfillment-supported app, set your fee settings, and full the order.


Multichannel promoting is an effective way to drive extra gross sales and reap extra earnings. 

Like this Shopify-Amazon integration, which provides sellers numerous alternatives to interact with hundreds of thousands of shoppers worldwide by means of easy, fast, and dynamic transactions, it takes your ecommerce enterprise to new heights. 

Simply be sure to start the method with due diligence in order that your Shopify retailer performs nicely and opens the door to hundreds of thousands of recent prospects.

Wish to study extra about Shopify?

Prepared to maneuver your Shopify retailer to the subsequent degree? Take a look at the articles under:

Plus, don’t overlook to take a look at our in-depth the right way to begin a Shopify retailer information right here!

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