Monday, February 26, 2024

Highlights From ECF Dwell 2023

Highlights From ECF Live 2023

I’d by no means skilled something prefer it. I used to be standing inside a actual plane provider surrounded by fighter jets whereas Maverick himself, THE High Gun, took pictures with smiling eCommerce entrepreneurs. With that good swagger and smirk I may have sworn Tom Cruise will need to have taken a break from filming Mission Inconceivable 8 to schmooze on the Opening Get together for eCommerceFuel Dwell.

Tom Cruise Impersonator at ECF Live Opening Party

Final week over 300 eCommerce Gas members gathered in San Diego for eCommerceFuel Dwell. With an unique visitor restricted to enterprise house owners who convey in additional than seven figures, that is the highest occasion of the yr for most of the eCommerce entrepreneurs who attend.

When you’ve spent any time within the eCommerce house, then there’s a veritable glut of networking and informational occasions for on-line entrepreneurs. However solely eCommerceFuel Dwell offers its company the chance to mingle with the cream of the crop. By making this a non-public occasion for essentially the most profitable enterprise house owners in our already-vetted neighborhood, we assure every particular person within the corridor is a peer with prime tier information and expertise of their subject.


Bringing an On-line Group to Life

In contrast to most enterprise occasions, eCommerceFuel Dwell prioritizes deep connections, with the purpose of bringing our digital neighborhood collectively in actual life. Sure, we provide keynote audio system, breakout periods, and workshops at eCommerceFuel Dwell. However these operate extra as a leaping off level for attendees who wish to mingle and type connections with different eCommerce entrepreneurs.

Pleasant for New Connections

In my heyday, I attended so many eCommerce conferences that my frequent flier miles may have taken me to Timbuktu. At most of these occasions, I’d need to power myself to speak to some new individuals, earlier than speeding again to my resort for a Netflix binge. I’m an extrovert, however even I discover it draining to work together with strangers in an effort to type new skilled relationships.

However our occasions workforce has taken the stress out of socializing by assembling a bunch of actions that make you’re feeling relaxed within the eCommerceFuel neighborhood.

Previous to the fabulous plane provider opening social gathering, they provided a brand new member dinner. Then, for lunch on the primary day, they created an assigned seating chart that grouped collectively company with comparable pursuits.

For dinner on the second evening, we have been grouped with totally different attendees, however nonetheless discovered lots to speak about as we strolled to the restaurant within the nice San Diego night air. The dialogue was assorted – from baseball guidelines to the landed prices of our merchandise. (Is it higher to make fewer however bigger orders of stock to optimize our cost-of-goods-sold??)

We ate at Kettner Change, and their luxurious tapas type meals allowed us to really share our meal collectively, passing plates such as you would at grandma’s desk. After all the ambiance was a lot hipper than Granny’s, with a DJ and harpist providing fairly the avant garde leisure combo. It was a memorable meal to say the least.

Adventures Promote Particular person Relationships

The second day of eCommerceFuel stay provided an enormous block of time devoted to adventures. Among the many quite a few choices out there, attendees may take the chance to learn to surf, get pleasure from a meals tour of San Diego, sail in a regatta, go on safari, or kayak by sea caves.

My state is landlocked, so the lure of the ocean I so hardly ever see referred to as to me, and I selected to go on the kayaking tour.

The 2-person kayaks gave my paddling associate, Mike, and I the possibility to get to know each other as our information taught us about San Diego’s sea life. We noticed the ocean caves and received the magical expertise of watching wild seals swim round us. As we made our means again to the seaside, most of our fellow tour attendees received a refreshing dip within the Pacific when their kayaks tipped over. Our vessel was one in every of solely two that didn’t capsize – so now Mike and I’ve one thing to brag about on the subsequent ECF Dwell. 💪

Kayaking Adventure in the Water

Events Promote Assembly Teams of Folks

Each evening is a celebration at ECF Dwell! Actually. The occasions workforce crafted a uniquely festive expertise for every night of the convention. I already gushed in regards to the High Gun themed opening evening social gathering.

Aircraft Carrier Party

Credit score to our member Seth Haber for this picture

Along with the Tom Cruise impersonator, we received a tour of the plane provider, and a former (non-impersonator) Navy pilot defined the way it was used throughout struggle and peacetime.

Tuesday evening we had a Cantina themed social gathering with mezcal tastings, a margarita shaking lesson, and outdated whack on the piñata.

At that social gathering, I met Lianna Patch and we geeked-out over the communication books we’ve learn and the locations we’ve lived. I’m unsure if our companies will ever overlap, however within the brief time we spent collectively I discovered she was an individual whose recommendation I may belief. I’ll be paying additional consideration to her phrases of knowledge within the discussion board any further.

And that’s the purpose of all the social occasions we provide at ECF Dwell. It’s onerous to actually study an individual by textual content (even for these of us who carried out our earliest relationships through AOL On the spot Messenger). However actual life conversations provide you with a stable base on which to construct a rapport that strengthens your on-line interactions.

Childrens Museum Closing Party

The closing social gathering passed off on the Kids’s Museum. Don’t fear, the kids have been all gone. However when the youngsters are away, the adults get to play! We received to discover the museum unfettered by the guilt of taking over an exercise that was supposed for tiny people. We went again to our childhoods, using down the slide and taking one another out in a pleasant sport of laser tag.

Enterprise Takeaways

After all the occasion wasn’t all adventures, events, and video games. We additionally wish to give our neighborhood members high quality info, and our keynote periods aimed to offer simply that.

Stage at ECF Live

We had 4 keynotes all through the occasion, however the speak from Casey Brown about Pricing Technique caught with me essentially the most.

For me, the important thing takeaway was that pricing must be a thought of determination – strategic and calculated. Most retailer house owners are too scared to boost costs. They suppose if their costs go up, then they’ll lose a considerable amount of quantity, say 16%. However Casey confirmed us that in actuality, most house owners over-estimate the dangers and quantity will solely lower by 4% .

And whenever you do the maths on net-profit, you possibly can see that companies usually earn more money by growing costs by 5%. They could lose as much as 8% in quantity, however their internet revenue nonetheless will increase by 7%.

Price VS Volume Change

Takeaway: Don’t set your costs primarily based on concern. Meet along with your workforce on a weekly, month-to-month, or quarterly foundation to reevaluate your costs.

One other keynote that left an impression was Nik Sharma who understands the best way to use the client voice in advertising. If a buyer unboxes your product and says, “That is the Tesla of mattresses” that’s precisely what it is best to use in your advertising.

Breakout Periods For Particular Areas of Curiosity

In addition to the 4 keynotes periods everybody on the convention attended, there have been 12 breakout periods starting from optimizing your Google PMax advertisements to a narrative about how shedding 85% of staff truly saved somebody’s enterprise. The preferred session was a workshop about getting began with Generative AI know-how utilizing ChatGPT and Midjourney.

Generative AI Workshop

Credit score to our member Alison Smith

For my very own pursuits, I loved Dave Stickland’s discuss his entrepreneurial journey and the way specializing in fewer initiatives led him to be extra worthwhile in every.

I additionally discovered so much from Sean McGinnis’ discuss each Conversion Charge Optimization (CRO) method he used to avoid wasting KURU Footwear. A few of his methods have been apparent, like growing the font dimension on cellular so individuals can learn the copy. However he additionally revealed his extra superior strategies, like an e mail advertising workforce that sends emails 5 days every week(!) to particular segments for various functions.

ECF Live Kuru Footwear Free Shipping Slide

Most, if not all, of the audio system in these periods jam packed their dialogue with actual world particulars. You’ll be able to be taught extra about conversion price optimization (or every other subject) from somebody who truly carried out adjustments and shared their outcomes, slightly than studying a listicle of concepts that would possibly work from somebody who hasn’t put any of that info into apply.

Downtime Lets You Marinate on Good Enterprise Concepts

Typically you simply want one other entrepreneur to reiterate some extent. You understand it is best to observe a particular technique however you haven’t succeeded so far.

Whereas my kayaking group was using again to the convention in our bus, a number of attendees satisfied one other visitor to present e mail advertising one other go.

He had had poor luck with e mail advertising previously, however about quarter-hour into his dialog together with his fellow entrepreneurs, he mentioned:

“This bus journey again paid for the entire occasion”

Our keynotes and breakout periods are an incredible primer, however the actual worth of our occasion is within the  enterprise conversations they facilitate along with your ECF friends.

ECF Dwell 2024

When you’ve gotten this far, you’re most likely itching to search out out how one can be a part of eCommerceFuel Dwell subsequent yr. By no means concern, our occasions workforce is right here! The 2024 dates are already set, and the placement determined – The Massive Straightforward itself, New Orleans!

ECF Live New Orleans

There’ll be events, adventures, keynotes, and breakout periods identical to we had in 2023. ECF Dwell is the best option to combine enterprise enchancment, and social journey for eCommerce entrepreneurs. Be part of us!

However keep in mind, ECF Dwell is a non-public occasion, open solely to eCommerceFuel members. If you wish to attend subsequent yr, take part in our personal neighborhood of 7-figure and bigger retailer house owners, browse our overview listing with over 20,000 opinions on each form of software program or SaaS you might be contemplating for your online business, and attend a regional ECF meetup apply to develop into a member of eCommerceFuel at present.

Patrick Rauland

Put up by Patrick Rauland

Patrick loves entrepreneurship and teaches eCommerce, advertising, and WordPress programs at LinkedIn Studying. He is additionally developed each eCommerce and membership software program. When he isn’t in entrance of a display screen he loves to color tiny toy miniatures.

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