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Monday, May 27, 2024

Justin Nedelman of Pressed on the Way forward for Plant-Primarily based Meals


Opinions expressed by Entrepreneur contributors are their very own.

Justin Nedelman went from actual property to eating places.

It is not a standard path. However then once more, the CEO of Pressed prides himself on pushing onward and upward — even within the face of metaphorical mountains.

His motto in life is, “Ardour and the Countless Pursuit of Excellence.”

“That is in all probability the infinite pursuit of the uphill climb, which I like greater than the downhill,” Justin Nedelman stated in a dialog with Shawn Walchef of Cali BBQ Media.

Earlier than being picked to steer Pressed as its chief government officer, Justin Nedelman was chief actual property officer at FAT Manufacturers and co-founder/CEO of Eureka! Restaurant Group in California.

He was in a position to construct Eureka! from an empty workplace area on Eureka Road to 100 million in gross sales with 1,800 staff.

But it surely wasn’t sufficient for the entrepreneur; There have been extra mountains to climb.

When Justin Nedelman noticed the chance to mix his love of well being and enterprise, he knew becoming a member of Pressed was for him.

“Pressed has an amazing base, an exceptional following, a robust model, and a whole lot of integrity round what we produce.”

As a well being and health fanatic, Justin can also be serving to Pressed department out into new classes to extend income and attain. That features placement on retailer cabinets in retail places like Goal and Sprouts, and likewise by means of consumer-packaged items, memberships, and wholesale.

What was as soon as often known as simply Pressed Juicery, is now merely, “Pressed.”

And Pressed is about rather more than squeezing juice.

Pressed Evolution

The mission of Pressed is to be “Your Associate for Good.” Meaning vitamin, well being and wellness in a handy, plant-forward kind.

The corporate started in 2010 as a tiny “juice closet” in Los Angeles. The primary 25-square-foot location was joined quickly after by a Malibu meals truck.

Success was just some sips away.

Earlier than main the model as its CEO, Justin Nedelman was a repeat buyer. He first found Pressed when dwelling in West Los Angeles — at its authentic location when it was first being launched.

Justin was additionally starting his restaurant ascent on the similar time.

Well being was essential to him, however he discovered that point was a premium. He simply did not have sufficient of it to make his personal kale smoothies at residence.

“Pressed was early on this cold-pressed revolution,” he stated. “I watched the model evolve.”

The signature cold-pressed juices (in over 40 varieties) now are only one a part of the Pressed success story. Pressed additionally provides plant-based milks, smoothies, and soft-serve produced from simply fruits, nuts, and veggies.

As of late there are greater than 110 Pressed retail shops throughout 10 states within the US.

Clients can now additionally get their Pressed merchandise in numerous different methods together with immediately from the corporate on-line, or at certainly one of their practically 3,000 distribution factors by way of wholesale partnerships.

There are immense alternatives for progress and persevering with to reimagine how one can get extra wholesome meals into the arms of extra blissful individuals, together with subscription plans with VIP entry to merchandise.

“It’s best to be capable to order merchandise along with your thumb, it must be that quick. If it takes a pair fingers it is too difficult,” Justin Nedelman believes.

As somebody who lives and breathes his work climbing proverbial mountains, Pressed is the proper place for its CEO. It is received a rock-strong base, with numerous heights but to climb.

“The inspiration is right here and I imagine in what we do.”

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