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Wednesday, July 24, 2024

McDonald’s Hamburglar Comes Out of Hiding to Promote Adjustments to Burgers


The Hamburglar is again to his thieving methods.

After years on the lamb, the long-lasting mascot has been resurrected by McDonald’s to advertise some massive adjustments the quick meals large is making to its Large Mac, McDouble, and Traditional Cheeseburger, Double Cheeseburger, and Hamburger.

Quickly, McDonald’s will supply softer toasted buns, melted cheese, caramelized white onions, and extra Large Mac sauce.

The corporate has already experimented with the adjustments in Australia, Canada, and Belgium.

“We discovered that small adjustments, like tweaking our course of to get hotter, meltier cheese and adjusting our grill settings for a greater sear, added as much as a giant distinction in making our burgers extra flavorful than ever,” mentioned Chef Chad Schafer, Senior Director of Culinary Innovation, McDonald’s USA, who’s division cooked up the menu modifications.

Associated: Chipotle Is Crying Fowl at Sweetgreen for Stealing Its Identify

Hamburglar advert marketing campaign

McDonald’s determined to carry the Hamburglar out of hiding to advertise its new advert marketing campaign. Two new commercials will characteristic the masked bandit carrying his trademark cape and jail pinstripes.

Within the spots, the Hamburglar is proven staking out an area McDonald’s, the place he spots refreshed variations of the burgers. He then drops down into the restaurant and steals a tray of burgers.

“What higher approach to present simply how good they’re than to show essentially the most infamous burger thief unfastened in our advertising and marketing marketing campaign as he tries to get his palms on our greatest burgers ever,” mentioned Tariq Hassan, McDonald’s USA chief advertising and marketing and buyer expertise officer, mentioned in an announcement.

McDonald’s menu transfer comes amidst a restructuring within the firm. Earlier this yr, McDonald’s laid off tons of of staff in its company workplaces, chopping pay and advantages for others, and closed discipline workplaces.

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