Thursday, April 18, 2024

This Week in Apps: AI-powered productiveness apps, US weighs TikTok ban, SVB crash boosts crypto apps

Welcome again to This Week in Apps, the weekly TechCrunch collection that recaps the newest in cell OS information, cell purposes and the general app economic system.

The app economic system in 2023 hit a couple of snags as shopper spending final yr dropped for the primary time by 2% to $167 billion, in accordance with’s “State of Cell” report. Nevertheless, downloads are persevering with to develop, up 11% yr over yr in 2022 to achieve 255 billion. Shoppers are additionally spending extra time in cell apps than ever earlier than. On Android gadgets alone, hours spent in 2022 grew 9%, reaching 4.1 trillion.

This Week in Apps affords a option to sustain with this fast-moving trade in a single place with the newest from the world of apps, together with information, updates, startup fundings, mergers and acquisitions, and rather more.

Would you like This Week in Apps in your inbox each Saturday? Enroll right here

High Tales

Our On a regular basis Apps Get AI

Whereas the announcement wasn’t essentially focused towards cell, the sweeping AI-fueled modifications which are coming to the largest productiveness apps from Microsoft and Google may have a wider impression on the productiveness app trade. That’s, they’re now elevating the stakes for what a productiveness app ought to be capable to do. It would not be sufficient to easily provide a chic, refined, and environment friendly note-taking software, docs editor, spreadsheet, slideshow maker, and so forth — the apps can even must have baked-in AI smarts.

This week, in case you missed it, each Microsoft and Google introduced the brand new era of their productiveness software program merchandise. Microsoft, which calls its digital helper a “Copilot,” is bringing AI to on a regular basis instruments like Phrase, Excel, Outlook, PowerPoint, Groups, and extra. It’s integrating a brand new Enterprise Chat function that understands what a data employee has of their inbox, calendar, chats, and throughout their recordsdata, and will be prompted to do issues like create a standing report on a challenge that’s then shared to the crew. It’s even leveraging AI to assist employees construct their very own line-of-business apps utilizing pure language prompts.

Elsewhere, Microsoft-owned LinkedIn expanded its generative AI assistant to recruitment adverts and writing profiles. The corporate’s AI-powered writing strategies are constructed on superior GPT fashions, together with GPT-4 (profiles) and GPT-3.5 (job descriptions).

Google, in the meantime, mentioned it could carry AI instruments to Workspace, its productiveness suite that features Gmail, Docs, Sheets, Meet, Slides, and Chat. Although the corporate hasn’t absolutely shared its imaginative and prescient for Chat — saying solely that it’ll “allow workflows for getting issues performed” — it’s doubtless aiming to maintain up with Microsoft’s plans. As well as, Google is leveraging generative AI to create auto-generated pictures, audio, and video in Slides, which is an attention-grabbing angle on trendy productiveness — and, probably, a menace to the one-off instruments constructed to handle every particular person generative AI use case.

These enhancements to customers’ on a regular basis apps, from emails to docs to spreadsheets and extra, will assist to carry AI to mainstream customers in a manner {that a} ChatGPT-powered Bing alone can’t. The brand new tech is now simply baked in, underneath the hood, providing extra performance to the tip person. It could ultimately even cut back the working hours required to finish numerous duties, as productiveness customers lean extra on AI to jot down and edit for them, create displays, take assembly notes, handle inboxes, and extra.

However to what finish? Will employees now be anticipated to fill their newly freed hours with ever extra work or will know-how lastly fulfill its authentic promise of permitting us to steer extra comfy lives? Will we nonetheless must work 40 hours every week when AI can work for us?

TikTok’s destiny up within the air in U.S.

Will they or received’t they…ban TikTok? That’s the query certain to be on the minds of ByteDance execs as they weigh their determination to both spin off the U.S. operations of the TikTok app or threat being absolutely banned within the U.S. The anti-TikTok sentiment in Congress has uncommon bipartisan assist at a time when the 2 sides can’t appear to agree on something, which makes the potential for a ban look extra doubtless. It’s not serving to ByteDance’s case that the FBI and DOJ are investigating ByteDance’s use of TikTok to spy on journalists, both.

Different Western markets are additionally taking steps to restrict TikTok’s menace, not simply the U.S. This week, New Zealand banned TikTok from authorities gadgets days after the U.Ok. did the identical. The strikes comply with lawmakers’ banning of the app in Canada and Belgium and within the E.U.

TikTok, in the intervening time, is hoping to guarantee lawmakers of its security, even providing an audit by U.S. tech large Oracle.

However whereas a full ban could put an finish to lawmakers’ quick issues in regards to the potential for CCP surveillance of U.S. residents or the potential to govern the populace with pro-China propaganda, the actual concern right here is lawmakers’ lack of ability to go rules over U.S. person knowledge privateness for all our apps, not simply these from China.

Count on subsequent week’s Congressional listening to with TikTok CEO Shou Zi Chew to be an attention-grabbing one to look at!

SVB meltdown hits app makers, boosts crypto apps

Silicon Valley Financial institution’s failure was the largest story of this week, as quite a few tech firms, giant and small, and their traders had funds tied up within the financial institution, which is now underneath regulator management and whose mother or father firm is formally submitting for chapter. Among the many public firms with publicity to SVB had been huge names like Roku, Roblox, Quotient, Vimeo, Rocket Lab, SoFi, Life360, Sezzle, Unity, AppLovin, Want, and lots of others.

Whereas there have been a number of components that performed into the eventual financial institution run, from unhealthy bets to unhealthy selections, the skill to stoke concern and panic on Twitter performed a notable function, with some traders tweeting in ALL CAPS that individuals needs to be ABSOLUTELY TERRIFIED RIGHT NOW.

U.S. lawmakers have since taken discover of how unhealthy actors on Twitter factored into the financial institution’s collapse, even going as far as guilty VCs and others for utilizing social media apps and on-line chats to coordinate their SVB withdrawals, successfully making certain the financial institution’s failure.

“I’ve been supportive of the enterprise capital neighborhood — I used to be a enterprise capitalist earlier than — however I believe there have been some unhealthy actors within the VC neighborhood who actually began to spur this run by just about crying hearth in a crowded theater by way of speeding all these deposits out,” mentioned Sen. Mark Warner (D-Va.) in a report by The Hill. 

“Irrespective of how sturdy capital and liquidity supervision are, if a financial institution has an amazing run that’s spurred by social media or no matter in order that it’s seeing deposits flee at that tempo, the financial institution will be put in peril of failing,” Treasury secretary Janet Yellen additionally mentioned.

Whether or not the financial institution’s failure — and the following failures of crypto-friendly banks Signature and Silvergate — will result in new, retightened rules stays to be seen, however one class of apps did profit from the chaos.

Regardless of the seeming contagion to crypto banks, Apptopia reported the high crypto apps’ downloads rose over 15% following SVB’s collapse. On the identical time, the highest 10 conventional banks and high 10 “digital first” financial institution app downloads fell by about 5% and three%, respectively. This begs the query of whether or not the folks shouting FIRE! final weekend had been additionally those that had been closely invested in crypto and due to this fact would have benefited from destructive public sentiment towards conventional banking.

Although the fed is making SVB’s depositors entire, the disaster additionally uncovered the attain of SVB’s tendrils past the Valley and the potential for a banking collapse to disproportionately impression some teams over others. The consequences had been felt as broad because the African startup ecosystem and highlighted the inequities within the broader tech trade. On one facet, you might have startups whose founders may self-fund their firms whereas ready on a decision, and on the opposite, there have been critical issues over lacking payroll and enterprise stoppage.

Many suspect we’ll see persevering with fallout from SVB by way of elevating enterprise debt, one thing SVB was identified for. Whether or not it opens up the ground to new entrants or drives up the price of enterprise debt is being debated, however we’re certain to really feel the impacts of this failure for months to come back.



  • Apple rolled out its fourth developer betas for iOS 16.4, iPadOS 16.4, watchOS 9.4, and tvOS 16.4.
  • Apple launched a brand new manner to buy iPhones with assist from a dwell specialist. The gross sales rep can’t see you however you may see them whereas asking questions on fashions, options, affords, trade-ins and extra.
  • Apple is reportedly transferring ahead with its AR/VR headset this yr.
  • Apple AI experiments? In line with a brand new report from The New York Instances, many groups at Apple, together with these working Siri, have been testing “language-generating ideas.” A former Apple engineer informed the paper Siri’s improvement had been sluggish due to clunky code, which made it more durable to replace. It’s not identified if Apple is now constructing its personal LLMs or adopting an current mannequin.


  • Google mentioned its Google Play Video games for PC service, which brings Android video games to Home windows customers, will roll out to Japan and to European markets and can acquire new titles and instruments for recreation builders. Over the subsequent couple of months, the service will add a number of widespread video games, together with Garena Free Hearth, Ludo King (a preferred board recreation in India), and MapleStory M. It would additionally introduce early entry to machine translation within the Play Console for translating video games into 8 languages.
  • Missed the Google for Video games Developer Summit? Google has a recap right here.

App Information

Social Apps

Snapchat content filtering

Picture Credit: Snapchat

  • Snapchat added new parental controls that block “delicate” and “suggestive” content material from viewing by youthful teenagers. The corporate mentioned it’s introducing content material filtering capabilities that can permit mother and father to limit teenagers from being uncovered to content material that’s not prohibited however shouldn’t be beneficial to youthful customers throughout Tales (Uncover) and Highlight. The function nonetheless requires mother and father to entry these parental controls within the Household Heart, which they could not know exists.
  • Pinterest is partnering with America’s largest writer Dotdash Meredith on unique video content material from manufacturers reminiscent of Higher Properties & Gardens, Southern Dwelling, Brides, Meals & Wine, Critical Eats, Allrecipes and Martha Stewart. Pinterest lately introduced an identical cope with Condé Nast.
  • Meta is specializing in its “yr of effectivity” by slicing one other 10,000 jobs.
  • Meta additionally gave up on NFTs, shutting down the NFT and digital collectible options on Instagram and Fb.
  • Instagram exams a function that makes it simpler to reshare Reels you despatched to associates.
  • Meta launched paid verification on Instagram and Fb within the U.S. Meta Verified is $11.99 per 30 days on the internet or $14.99 per 30 days on cell. The function delivers a verified badge, proactive impersonation safety and direct entry to buyer assist.
  • Twitter begins displaying what number of occasions a tweet has been bookmarked, initially on iOS. The corporate guarantees it received’t show who’s bookmarking tweets, although. It’s not clear whether or not anybody cares what number of bookmarks a tweet has, however the purpose is probably going geared toward making Twitter look extra partaking.
  • Twitter’s API packages are getting dear. The corporate’s new Enterprise Packages begin at $42,000/mo for 50 million tweets.

Leisure & Streaming

TikTok's new refresh feature

Picture Credit: TikTok


  • The FTC finalizes Epic’s $245 million settlement over sketchy Fortnite purchases. “Fortnite’s counterintuitive, inconsistent, and complicated button configuration led gamers to incur undesirable costs primarily based on the press of a single button,” the FTC wrote. It additionally criticized Epic for permitting children to make unauthorized purchases with out their mother and father’ permission.
  • Unreal Editor for Fortnite (UEFN) is ready to launch on March 22, in accordance with a tweet from an official Fortnite account.


  • Be My Eyes, an app that permits blind and low-vision folks to ask sighted folks to explain what their cellphone sees, is gaining AI capabilities powered by GPT-4. The app’s new “Digital Volunteer” will be capable to reply questions on pictures customers snap and supply instantaneous visible help for all kinds of duties.
  • Language studying app Duolingo debuted a Max subscription for $30/month or $168/yr that provides GPT-4 options for English audio system taking Spanish and French programs. The AI function is rolling out to iOS first.

And so on.

Safety Issues

  • Twitter’s dumb determination to make SMS 2FA a paid function will kick on this weekend. Right here’s methods to defend your self.
  • Google warns customers to take motion to guard towards remotely exploitable flaws in widespread Android telephones. Google’s safety analysis unit sounded the alarm a few set of vulnerabilities present in sure Samsung chips included in dozens of Android fashions, wearables and autos.
  • Firefox launched Whole Cookie Safety, which stops cookies from monitoring you across the internet, to its Firefox Android app.

Funding and M&A

Picture Credit: Sidechat & Yik Yak logos, picture through TechCrunch

  • Nameless app Sidechat picks up rival Yik Yak…and customers aren’t blissful. A quiet acquisition involving two press-shy firms was unveiled by a writer title change on the App Retailer and customers complained about being pressured to maneuver to Sidechat.
  • NYC-based transportation startup By way of will purchase London-based Citymapper, a Google Maps various for planning journeys in a metropolis utilizing public transportation. Citymapper has round 50 million international customers. Monetary phrases should not being disclosed however are a mixture of money and inventory. Sources mentioned the deal is usually a washout for traders.
  • Walmart invested $200 million in Indian cell funds large PhonePe.
  • Meal supply startup Entrée raised $2.5 million in pre-seed funding led by M25 with participation from traders, together with Hustle Fund, Pillar VC and The Group Fund. The app affords high-quality eating meals delivered to the house with a mean order quantity of over $60.
  • Bloomberg studies that Abu Dhabi–primarily based G42 has acquired a $100 million+ stake in ByteDance at a ~$220 billion valuation. This valuation is down from the $300 billion valuation ByteDance set throughout a latest share buyback program.
  • Ho Chi Minh Metropolis–primarily based prescription supply app Medigo raised $2 million in new funding from East Ventures, with participation from Pavilion Capital and Touchstone Companions.

Authorities, Coverage and Lawsuits


Camo 2

A preferred webcam app for PC and Mac is returning. Camo was initially launched in 2020 to permit iPhone customers to make use of their telephones as a webcam. Now, Camo 2 is out, providing assist for any webcam, together with common webcams in addition to built-in gadgets, displays with built-in cameras, DSLR and mirrorless cameras, inputs from seize playing cards and HDMI dongles, motion cameras and different software program digital cameras.


Picture Credit: Mavn

Studies Lauren Forristal: Mavn is “a brand new female-founded startup that connects content material creators with manufacturers and different companies.” The brand new app provides customers “entry to a wide range of experiences, from PR packages and paid posts to campaigns, photoshoots, occasions, eating at fancy eating places and extra.” The app is obtainable for each iOS and Android.

Petey: AI assistant brings ChatGPT to the Apple Watch

Picture Credit: Petey


The app was beforehand referred to as watchGPT, however Apple’s crackdown on GPT apps led the developer to have points getting the app authorised. So the title was modified, and growth, the app went dwell. Because the title implies, Petey affords a ChatGPT-like expertise out of your Watch, permitting customers to ask questions both with or with out typing and have the solutions learn out to you through text-to-speech. The app additionally features a complication so you may rapidly open the assistant with a faucet in your watch face.


ghost app

Picture Credit: Ghost

A brand new startup referred to as Ghost believes that placing in additional guardrails across the nameless expertise will permit customers to have enjoyable, with out the same old downsides. To check this principle, the corporate has launched its Ghost messaging app that permits customers to share an nameless message in a gaggle chat with associates with the intention to flirt, joke, or ask questions with out revealing their id. The app additionally features a vary of different options, together with the power to ask ChatGPT a query instantly inside the group chat, amongst different issues.

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